Agora is a Correct Ans: (D) Explanation:Agora refers to a marketplace on the internet. The term originally came from ancient Greece. Back then, people used the agora as a public space for trading, talking, and gathering. However, the word has taken on a new meaning in the digital age. Today, we use Agora to describe […]
Match List – I and List – II: List I (Concept) List II (Description) (a) Alternative Media 1. Measuring media use (b) Media aesthetics 2. Non mainstream media (c) Media Consumption 3. Design and analysis of visual and audiovisual materials (d) Media Literacy 4. Competence in using media devices Codes: (a) (b) (c) (d) (A)
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In digital mass communication, the audience is Correct Ans: (C) Explanation: Digital mass communication has transformed the way audiences engage with content. Unlike traditional media, where audiences had limited interaction, digital platforms encourage active participation. People can now comment, share, and create content, making them participatory rather than passive. Moreover, social media, blogs, and online
In digital mass communication, the audience is Read More »
The addressability of mass communication is altered by (A) The digital media (B) The folk media (C) The personality-oriented media (D) The non-real time media Correct Ans: (A) Explanation: Digital media significantly transforms the addressability of mass communication by enabling personalized and targeted content delivery. Traditionally, mass communication operated on a one-to-many model, where broadcasters
The addressability of mass communication is altered by Read More »
Mass media essentially operate in (A) Limited sphere (B) Parallel sphere (C) Public sphere (D) Conventional sphere Correct Ans: (C) Explanation: Mass media essentially operate in the public sphere because they serve as platforms for disseminating information, facilitating discussions, and influencing public opinion. They connect people across different social, cultural, and political backgrounds by providing
Mass media essentially operate in Read More »
Assertion (A): Of late, the third sector in India has been making an effective use of media, including online, reaching different publics. Reason (R): Media are basically anti-establishment and have supported the third sector campaigns always. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not
The Role of Media in Supporting India’s Third Sector Read More »
According to Nicholas Negroponte the World Wide Web is an engine of (A) Power equations (B) Political preparations (C) Media systems (D) Public relations Correct Ans: (D) Explanation: Nicholas Negroponte, a well-known media theorist, described the World Wide Web as an engine of public relations. His perspective emphasized how the internet transformed communication, branding, and
According to Nicholas Negroponte the World Wide Web is an Read More »
Digital media narration is (A) dynamic (B) Static (C) Separate (D) Limited Correct Ans: (A) Explanation: Digital media narration is constantly evolving, making it highly dynamic. Unlike traditional static storytelling, digital media allows content to change, adapt, and interact with audiences. This flexibility makes it a powerful tool in modern communication. First, digital media integrates
Digital media narration is Read More »
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