Assertion (A): The print media in India are registering increase in circulation unlike the developed countries.
Reason (R): Increased literacy and expanding market have contributed for consolidation of print media.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Correct Ans: (A)
Explanation:
India’s print media continues to grow, unlike in developed countries where circulation is declining. Assertion (A) is true because newspapers and magazines in India are seeing an increase in readership and sales. In contrast, many Western nations experience a decline due to digital media dominance.
Moreover, Reason (R) is also true because higher literacy rates and an expanding market play a significant role in this growth. With more people gaining education, the demand for newspapers and magazines has increased. Additionally, rural and semi-urban areas now have better access to newspapers due to improved infrastructure and affordability.
Unlike developed nations, India’s digital media has not fully replaced print. Many readers still prefer newspapers for credibility, regional language options, and affordability. Also, advertisers continue to invest in print media, ensuring its financial stability.
Since both (A) and (R) are true, and (R) correctly explains (A), option (A) is the correct answer. The combination of rising literacy and a growing consumer base has allowed India’s print industry to thrive, while print media in developed countries struggles against digital transformation.
