The creative function of communication is important in
(A) Encoding
(B) Feedback
(C) Rituals
(D) Propaganda
Correct Ans: (D)
The creative function of communication plays a vital role in propaganda. It helps in shaping messages that persuade, influence, and mobilize people toward a specific belief or action. Through symbols, storytelling, visuals, and emotional appeal, propaganda creates powerful narratives that leave a lasting impact on audiences.
Propaganda uses creative techniques such as slogans, posters, advertisements, and digital media campaigns to spread messages effectively. Governments, political parties, and organizations use it to promote ideologies, rally support, or discredit opposition. By appealing to emotions, propaganda makes ideas more relatable and memorable.
For instance, wartime propaganda posters often depict heroes, enemies, and national pride to influence public sentiment. Similarly, political campaigns use compelling visuals and speeches to persuade voters. Social movements also rely on creative communication to spread awareness and inspire action.
The digital age has amplified propaganda’s reach. Social media platforms allow messages to spread instantly and globally. Creative videos, memes, and infographics make propaganda more engaging and easily shareable.
In conclusion, creativity enhances the effectiveness of propaganda. By using persuasive storytelling and emotional appeal, it influences how people perceive reality and make decisions. Therefore, the creative function remains essential in shaping public opinion and mass communication strategies.
