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Discourse analysis considers all human communication as a

Leave a Comment / June 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Discourse analysis considers all human communication as a (A) Content (B) Starting point (C) Narrative (D) Contemplation Correct Ans: (C) Explanation: Discourse analysis considers all human communication as a narrative. It focuses on how language creates meaning in different contexts. Moreover, it goes beyond just words, examining tone, structure, and symbols. Therefore, researchers analyze texts, […]

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Analyzing the Impact and Immediate Effectiveness of Advertising

Leave a Comment / Advertising and Marketing Communication, Dec 2011 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Advertising has far reaching benefits.   Reason (R): Because it reaches to the desired minds immediately.   (A) (A) is correct, (R) is incorrect.   (B) Both (A) and (R) are incorrect.   (C) Both (A) and (R) are correct.   (D) (A) is incorrect, (R) is correct. Correct Ans: (D) Explanation: The assertion (A), “Advertising has far-reaching

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Which of is the correct explanation of 7C’s in communication? 

Leave a Comment / Communication, Dec 2009 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Which of the following is the correct explanation of 7C’s in communication?   (A) Clarity, Content, Context, Continuity, Consistency, Credibility, Capacity of Audience.   (B) Clarity, Content, Context, Continuity, Consistency, Channel, Credibility.   (C) Clarity, Content, Context, Continuity and Consistency, Credibility, Channel, Capacity of Audience.   (D) Clarity, Content, Continuity, Consistency, Credibility, Channel, Capacity of Audience.   Correct Ans: (C)

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The Power of Word of Mouth and Emotions

Leave a Comment / Communication, June 2008 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Word of mouth can spread like a wild fire. If the subject and content are right, it can burst into spontaneous combustion as an entire forest may suddenly be over run by a conflagration. Through word of mouth, rumour and innuendo may spread with extreme speed and spontaneity if the subject is close

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The Role of Brand Managers in Contemporary Media

Leave a Comment / June 2007 (II), MCQ (Question-Answer), Media Management, UGC-NET (Paper II) /

Assertion (A): The dominating trend in the contemporary media is that the brand manager decides what should appear and how, instead of professional in the media. Reason (R): This reflects the global trend in media management. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the

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Which among does not contribute to the Credibility of press?

Leave a Comment / Dec 2005 (II), MCQ (Question-Answer), Newspapers & Magazines, UGC-NET (Paper II) /

Which of the following does not contribute to the ‘Credibility’ of the press? (A) Sensationalism (B) Impartiality (C) Accuracy (D) Believability Correct Ans: (A) Explanation: – Sensationalism does not contribute to the credibility of the press. While it may attract attention, sensationalism focuses on exaggerated or shocking content, often distorting facts to create drama. This

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