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communication studies

In mass communication, messages are

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

In mass communication, messages are(A) Permanent(B) Personal(C) Interchangeable(D) Fleeting Correct Ans: (D) Explanation: Messages in mass communication are fleeting because they do not remain in circulation for long. Unlike personal messages, which individuals can revisit, mass communication primarily delivers content to large audiences in real-time. Consequently, information often disappears quickly as newer messages take over. […]

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In communication, critical readings are

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

In communication, critical readings are (A) Irrational(B) Probabilistic(C) Contradictory(D) Cognitive Correct Ans: (D) Explanation: Critical readings in communication require individuals to engage in deep analysis and logical reasoning. This process goes beyond simply understanding a message; it involves interpreting, questioning, and evaluating the intent behind it. Unlike irrational approaches, which lack structure, or probabilistic methods,

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Feelings of a communicator are labeled as

Leave a Comment / June 2014 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Feelings of a communicator are labeled as(A) Relational information(B) Psychological information(C) Personal information(D) Social informationCorrect Answer: (A) Relational information Explanation: A communicator’s feelings play a crucial role in shaping the message. These emotions often reflect relationships between the sender and receiver. Consequently, they are categorized as relational information. This type of information conveys how the

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Key Communication Theorists and Their Social Theories

Leave a Comment / Dec 2013 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

 Match List – I with List – II:  List – I (Theorist) List – II (Theory) (a) Daniel Lerner 1. Primary vs. Secondary social attachment (b) Ferdinand Toennies 2. Urban vs. Rural society (c) Mahatma Gandhi 3. Gemeinschaft vs. Geselschaft (d) C. H. Cooley 4. Traditional vs. Modern society Codes: (a) (b) (c) (d) (A)

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Semiology uses a microscopic view of texts to _________ them.

Leave a Comment / Dec 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Semiology uses a microscopic view of texts to _________ them. (A) Construct (B) Deconstruct (C) Expand (D) Shorten Correct Ans: (B) Explanation: Semiology, also known as semiotics, is the study of signs, symbols, and their meanings within texts. It does not simply construct meanings; rather, it deconstructs them to uncover deeper layers of interpretation. Unlike

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Non-Verbal Communication and Presentational Codes

Leave a Comment / MCQ (Question-Answer), Sept 2013 (III), Theories and Models, UGC-NET (Paper III) /

Assertion (A): Non-verbal communication is not always through presentational codes such as gestures and eye movements. Reason (R): Presentational codes are limited to face-to-face communication or communication when the communicator is present. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of

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The Impact of Visual Narratives and New Media Technology

Leave a Comment / Film and visual communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Assertion (A): Visual narratives have made the media communication primitive and tribal. Reason (R): New media technology has made the designer production of media contents cheap and effective involving individual idioms. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

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