Match the following: List I (Type) List II (Use/function) (a) White propaganda (i) Advertising, public relations (b) Black
Tag: advertising
The term ‘VALS’ is related to
The term ‘VALS’ is related to (A) Public relations (B) Advertising (C) Event management (D) Teleconferencing Correct Ans:
Challenges in the Growth of Public Relations in India
Assertion (A): The profession of Public Relations in India has not made much head-way despite best efforts by
The Gestalt theory in advertising signifies
The Gestalt theory in advertising signifies (A) straight forwardness (B) totality (C) openness (D) compactness Correct Ans: (B)
The concept of monochromic behaviour is related to
The concept of monochromic behaviour is related to (A) advertising (B) public relations (C) television (D) internet Correct
Photomatic means a series of
Photomatic means a series of (A) photographs presented with a sound track. (B) storyboard drawings. (C) visuals in
Symbols associated with strong emotions and possess the power
Symbols associated with strong emotions and possess the power to stimulate large scale mass action are known as
Advertising strategy is a blend of:
Advertising strategy is a blend of: (i) Marketing mix (ii) Creative mix (iii) Promotion mix (iv) Population mix