Assertion (A): Viewer fatigue resulted in change in the content of news programing. Reason (R): Proliferation of 24/7
Tag: advertising
Which of the following statistical tools is used for Prediction?
Which of the following statistical tools is used for Prediction? (A) Range (B) Regression (C) Standard deviation (D)
Influential Figures and Their Contributions to Mass Communication
Match List-I (Person) with List-II (Field): List-I (Person) List II (Field) (a) Leonal Fielden (i) Radio (b) Noam
Chronological Order of Important Media Committees
Identify the correct chronological sequence of committees: (A) P. C Joshi — Mc Bride — Varadan — Sengupta
Advertising aimed at consumer promotions where a specific offer:
Advertising aimed at consumer promotions where a specific offer is made is known as: (A) scheme advertising (B)
The outside world depicted by the media are consequences of:
The outside world depicted by the media are consequences of: (A) antecedent conditions (B) classical conditions (C) precedent
The Vanishing Line Between Advertising and Public Relations
Assertion (A): The line of distinction between advertising and public relations is vanishing. Reason (R): Corporate impact is
Surrogate advertising is a legitimate practice:
Assertion (A): Surrogate advertising is a legitimate practice. Reason (R): Advertising provides information about the products. (A) Both