Assertion (A): The profession of Public Relations in India has not made much head-way despite best efforts by a good number of dedicated professionals.
Reason (R): Lack of industrial and corporate interest in media relations is mainly responsible for the dismal situation.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation.
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Correct Ans: (C)
Explanation:
Public Relations (PR) in India has not expanded as expected. Despite dedicated professionals working in the field, PR has struggled to gain recognition as a powerful industry. Many organizations still view it as an additional function rather than a core business strategy.
However, the reason stated in the question is incorrect. The lack of industrial and corporate interest in media relations is not the main issue. In fact, many companies in India actively engage with the media. They invest in brand image, crisis management, and corporate communications. Large businesses and multinational corporations understand the value of PR and integrate it into their strategies.
The real challenges lie elsewhere. First, the PR industry in India lacks standardized regulations and professional training programs. Many PR practitioners do not receive formal education in the field. As a result, they struggle with strategy development and crisis management. Second, the media landscape is highly dynamic. Organizations must constantly adapt their PR efforts to changing digital trends. However, many firms still rely on outdated methods.
Additionally, PR in India often gets overshadowed by advertising. Companies allocate larger budgets to advertising, leaving PR with limited resources. This affects the growth and influence of the industry.
In conclusion, PR in India has not made significant progress, making the assertion true. However, the given reason is false. Industrial and corporate sectors do show interest in media relations, but other factors hinder PR’s development.
