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Organisations that move products from producers to consumers are

Leave a Comment / Dec 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) / Nivisha Kapoor

People and media organisations that move products from producers to consumers are called (A) sellers (B) conduits (C) suppliers (D) channels Correct Ans: (D) Explanation: In mass communication and marketing, the term “channels” refers to the people, media organizations, or platforms that help move products or messages from producers to consumers. These channels bridge the […]

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Advertising reflects the ideology of

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (III), UGC-NET (Paper III) / Nivisha Kapoor

Advertising reflects the ideology of (A) consumers (B) regulators (C) publicists (D) market-place Correct Ans: (D) Explanation: Advertising plays a central role in reflecting and reinforcing the ideology of the marketplace. It does not just sell products; rather, it promotes values like consumerism, competition, material success, and personal identity through consumption. These are core beliefs

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The audience’s evaluation of alternative creative strategies is

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) / Nivisha Kapoor

The audience’s evaluation of alternative creative strategies is labelled as (A) Concept testing (B) Audience test (C) Option matrix (D) Concurrent test Correct Ans: (A) Explanation: Concept testing helps determine the most effective creative strategy by evaluating various alternatives. It is a vital step in the media and marketing industries. By involving the target audience

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Correct Sequence of Marketing Approach in Advertising and Public

Leave a Comment / Advertising and Marketing Communication, Dec 2013 (II), MCQ (Question-Answer), UGC-NET (Paper II) / Nivisha Kapoor

Identify the correct sequence of marketing approach in relation to advertising and public relations. (A) Product knowledge, prospecting, approach decision, establishing needs (B) Establishing needs, product knowledge, approach decision, prospecting (C) Prospecting, establishing needs, approach decision, product knowledge. (D) Approach decision, prospecting, product knowledge, establishing needs. Correct Ans: (A) Explanation: A structured marketing approach ensures

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In the mass manipulative model, the audience is considered as

Leave a Comment / MCQ (Question-Answer), Sept 2013 (III), Theories and Models, UGC-NET (Paper III) / Nivisha Kapoor

In the mass manipulative model, the audience is considered as (A) passive (B) Active (C) Aligned (D) Critical Correct Ans: (A) Explanation: The mass manipulative model of media suggests that audiences remain passive, absorbing messages without questioning or critically analyzing them. This model aligns with early media theories, such as the Hypodermic Needle Theory, which

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Evolution of Key Terms in Journalism and Communication

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) / Nivisha Kapoor

Match the List-I with the List-II List – I List – II (a) Diurna 1. Advertising (b) Solus 2. Journalism (c) Communis 3. Newspapers (d) Couranto 4. Communication Codes: (a) (b) (c) (d) (A) 4 1 2 3 (B) 1 4 3 2 (C) 2 1 4 3 (D) 3 4 1 2 Correct Ans:

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method of heavy media usage for a given period of time Is

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) / Nivisha Kapoor

The method of heavy media usage for a given period of time for advertising is known as (A) Survey method (B) Experimental method (C) Wave method (D) Exploratory method Correct Ans: (C) Explanation: The wave method involves heavy media usage within a short time frame to promote a product or campaign. Advertisers use this strategy

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Media literacy does not consist of

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) / Nivisha Kapoor

Media literacy does not consist of (A) Strategies for analysing and discussing media messages. (B) Heightened expectations from media. (C) Respect for the power of media messages. (D) Knowledge of genre conventions and the recognition of their mixing. Correct Ans: (B) Explanation: Media literacy helps individuals analyze, interpret, and evaluate media messages. It teaches people

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advertising

Organisations that move products from producers to consumers are

Advertising reflects the ideology of

The audience’s evaluation of alternative creative strategies is

Correct Sequence of Marketing Approach in Advertising and Public

Evolution of Key Terms in Journalism and Communication

Media literacy does not consist of

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