The method of heavy media usage for a given period of time for advertising is known as (A)
Tag: advertising
Media literacy does not consist of
Media literacy does not consist of (A) Strategies for analysing and discussing media messages. (B) Heightened expectations from
Narrowcasting has a
Narrowcasting has a (A) Mass audience (B) Massive audience (C) Specific audience (D) Non-geographical audience Correct Ans: (C)
Media Pioneers and Their Fields of Contribution
Match List – I with List – II: List – I (Personality) List – II (Association) (a) Edward
The profession of a public relations has evolved from
The profession of a public relations has evolved from (A) News supply (B) Advertising (C) Personal selling (D)
Saatchi and Saatchi is an agency that specializes in
Saatchi and Saatchi is an agency that specializes in (A) Advertising (B) Public Relations (C) Event Management (D)
A document that describes the target market, budget, strategy is
In advertising, a document that describes the target market, budget, creative strategy and objective is known as (A)
Reaching maximum number of people at the least cost by media
Reaching the maximum number of people at the least possible cost by media is called (A) Media manipulation