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Symbols associated with strong emotions and possess the power

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June 2009 (II)

Symbols associated with strong emotions and possess the power

  • February 10, 2025
  • Com 0

Symbols associated with strong emotions and possess the power to stimulate large scale mass action are known as 

(A) master symbols 

(B) multiple symbols 

(C) single symbol 

(D) special symbols

Correct Ans: (A)

Explanation:

Master symbols are powerful communication tools that carry deep emotional and ideological significance. These symbols evoke strong reactions and can mobilize large groups of people toward a common cause.

For instance, national flags, religious icons, and political slogans serve as master symbols, triggering feelings of patriotism, unity, or resistance. Because they hold deep cultural meaning, they can shape public opinion and inspire movements.

Moreover, mass media and propaganda frequently use master symbols to influence audiences. Political leaders and activists rely on them to mobilize support, reinforcing shared identities and ideologies.

Additionally, master symbols create a sense of belonging, connecting individuals to a larger social or cultural narrative. Whether in advertising, journalism, or political campaigns, they serve as powerful emotional triggers that drive action.

In conclusion, master symbols go beyond mere representation. They stir emotions, unify people, and inspire large-scale actions, making them crucial in mass communication and media influence.

Assistant Professor
Dr. Ranjan Kumar

Founder & Educator

Tags:
advertisingjournalismmass actionmaster symbolsmultiple symbolspolitical campaignssingle symbolspecial symbolssymbolsSymbols associated with strong emotions
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Dr. Ranjan Kumar

Founder & Educator

Ritual is a form of communication which has a structured sequence 
A combination of document analysis, observation and interviews

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