Response decay is the rate of decline in response to: (A) an advertisement (B) an editorial (C) a news story (D) a letter to the editor Correct Ans: (A) Explanation: – Response decay refers to the rate at which a response to an advertisement declines over time. Advertisers track this to understand how long the […]
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A rate which does not offer discount for advertisers is known as: (A) Hard rate (B) Unsubsidised rate (C) Market rate (D) Flat rate Correct Ans: (D) Explanation: – Advertisers refer to a rate that does not offer any discounts as the Flat Rate. This rate represents a fixed price that advertisers must pay for
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The number of readers who recall seeing an advertisement is termed as: (A) Recall score (B) Memory score (C) Identification score (D) Noting score Correct Ans: (D) Explanation: – Advertisers term the number of readers who recall seeing an advertisement as the Noting Score. This metric measures the effectiveness of an ad by analyzing how
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Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn’t have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.
How is newspaper space sold for display ads? Read More »
Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn’t have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.
Advertising and public service ads Read More »
Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn’t have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.
“TRP” is an index of: Read More »
