Impact impression is the degree of consumer reaction to: (A) a product (B) a service (C) an advertisement
Tag: Advertisers
A computerised media optimisation programme is called:
A computerised media optimisation programme is called: (A) meteor (B) media plan (C) efficiency strategy (D) operational research
When the colors in advertisement are out of line, are described as:
When the colors in an advertisement are out of line, they are described as: (A) out of border
Reader advertisement is set in:
Reader advertisement is set in: (A) the news style (B) the editorial style (C) the feature style (D)
Opinion statement about an organisation or a product is known as:
An opinion statement about an organisation or a product is known as: (A) Dirty copy (B) Spoof (C)
In mass media space selling means:
In mass media space selling means: (A) Allocation of space to different departments of the media organisation in
A book that contains the specimens of advertisement is called:
A book that contains the specimens of advertisement is called: (A) record (B) formatter (C) guard book (D)
A reader advertisement is set in:
A reader advertisement is set in: (A) news style (B) editorial style (C) feature style (D) column style