Impact impression is the degree of consumer reaction to: (A) a product (B) a service (C) an advertisement (D) an in-house offer Correct Ans: (C) Explanation: Impact impression refers to the degree of consumer reaction to an advertisement. It measures how strongly an advertisement influences the audience, reflecting their emotional or cognitive response. When an […]
Impact impression is the degree of consumer reaction to:ย Read More ยป
A computerised media optimisation programme is called: (A) meteor (B) media plan (C) efficiency strategy (D) operational research Correct Ans: (D) Explanation:Experts call computerized media optimization program operational research. This program helps advertisers and marketers improve the efficiency of their media plans. It uses advanced algorithms and data analysis to identify the best combination of
A computerised media optimisation programme is called:ย Read More ยป
When the colors in an advertisement are out of line, they are described as:ย (A) out of border (B) out of justification (C) out of relief (D) out of register Correct Ans: (B) Explanation:Advertisers describe colors in an advertisement as out of register when they do not align correctly. This issue occurs during the
When the colors in advertisement are out of line, are described as:ย Read More ยป
Reader advertisement is set in: (A) the news style (B) the editorial style (C) the feature style (D) the letter style Correct Ans: (C) Explanation:Reader advertisements use the feature style to engage the audience. This style highlights storytelling and creates an emotional connection through creative and descriptive content. Advertisers craft these ads to capture attention
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An opinion statement about an organisation or a product is known as: (A) Dirty copy (B) Spoof (C) Spam (D) Puffery Correct Ans: (D) Explanation: Marketers define an opinion statement about an organization or a product as puffery. They use this term to describe exaggerated or promotional statements that highlight positive attributes. Puffery emphasizes benefits
Opinion statement about an organisation or a product is known as:ย Read More ยป
In mass media space selling means: (A) Allocation of space to different departments of the media organisation in its office (B) Buying and selling space for the building of a media organisation (C) Selling time units for radio and TV and print space in print media (D) Marketing parking lots for satellites in the space
In mass media space selling means:ย ย Read More ยป
A book that contains the specimens of advertisement is called: (A) record (B) formatter (C) guard book (D) specimen reel Correct Ans: (C) Explanation:Advertisers store specimens of advertisements in a guard book. They use this book to maintain a systematic record of published advertisements for reference, analyze layouts and designs, and plan future campaigns. Guard
A book that contains the specimens of advertisement is called:ย Read More ยป
A reader advertisement is set in: (A) news style (B) editorial style (C) feature style (D) column style Correct Ans: (C) Explanation: Advertisers craft reader advertisements in feature style. This approach engages readers by presenting content in an informative, narrative-driven format. It combines storytelling and factual elements to make the advertisement more appealing and relatable.
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