IRS was first conducted in the year: (A) 1995 (B) 1965 (C) 1985 (D) 1945 Correct Ans: (A)
IRS was first conducted in the year:Â

IRS was first conducted in the year: (A) 1995 (B) 1965 (C) 1985 (D) 1945 Correct Ans: (A)
Denotative meaning is the common dictionary meaning whereas connotative meaning refers to: (A) Concealed meaning (B) Adverse meaning
One of seven major types of appeals in most of the advertisements is:Â (A) Environment (B) Fear (C)
Assertion (A): Copy testing is a message building methodology that is used when an advertisement is conceived or
The committee which looked into the problems of small newspapers in India was headed by: (A) Justice Rajyadhaksha
Impact impression is the degree of consumer reaction to: (A) a product (B) a service (C) an advertisement
A computerised media optimisation programme is called: (A) meteor (B) media plan (C) efficiency strategy (D) operational research