Mille rate is associated with (A) Print media (B) Audio media (C) Visual media (D) Multimedia Correct Ans: (A) Explanation: Mille rate, also known as cost per mille (CPM), is a key advertising metric in print media. It calculates the cost of reaching one thousand readers through newspapers or magazines. Advertisers use this to compare […]
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When words have the emotive potential, they are categorised as (A) Metanyms (B) Parawords (C) Similes (D) Metaphors Correct Ans: (D) Explanation: Metaphors are words or phrases that carry strong emotive potential, making communication more vivid and impactful. They express ideas by comparing unrelated concepts, creating deeper meaning. Writers, journalists, and advertisers frequently use metaphors
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When a straight forward proposition is used in advertising, it is called (A) Emotional approach (B) Dogmatic approach (C) Creative approach (D) Typical approach Correct Ans: (B) Explanation: The dogmatic approach in advertising uses straightforward propositions to convey a message. This method presents information in a firm and authoritative manner, leaving little room for debate.
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Lifestyle segmentation research investigates respondents (A) Education (B) Income (C) Occupation (D) Interests Correct Ans: (D) Explanation: Lifestyle segmentation research focuses on respondents’ interests to categorize them into specific consumer groups. Businesses, advertisers, and media organizations use this approach to understand audience preferences and tailor their strategies accordingly. Unlike demographic segmentation, which relies on factors
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Human simulations for research are identified as (A) Role play (B) Experimentation (C) Operation (D) Games Correct Ans: (D) Explanation: Researchers use human simulations to study behavior, decision-making, and interactions in controlled environments. Among different methods, games serve as a key tool for simulations. These structured activities allow researchers to observe participants’ responses to various
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A broadcast commercial produced for the purpose of demonstration is identified as (A) Trial commercial (B) Exhibition commercial (C) Model spot (D) Speculation spot Correct Ans: (D) Explanation: A speculation spot is a broadcast commercial created to demonstrate an advertising concept before final production. Advertisers, agencies, and producers use this technique to pitch ideas to
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Simultaneous presentation of two contradictory visuals is called (A) Counter point (B) Counter angle (C) Counter bias (D) Counter view Correct Ans: (A) Explanation: Counterpoint refers to the technique of presenting two contradictory visuals at the same time. Filmmakers, advertisers, and designers use this method to create contrast, highlight conflicts, or add deeper meaning to
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When the frames of a TV commercial are shown to a select group of samples to get their opinion, it is called (A) An Attitude test (B) A Starch test (C) A Bruzzone test (D) A Persuasion test Correct Ans: (C) Explanation: The Bruzzone test is a method used in advertising to evaluate TV commercials.
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