Mille rate is associated with (A) Print media (B) Audio media (C) Visual media (D) Multimedia Correct Ans:
Tag: Advertisers
When words have the emotive potential, they are categorised as
When words have the emotive potential, they are categorised as (A) Metanyms (B) Parawords (C) Similes (D) Metaphors
When a straight forward proposition is used in advertising, it is
When a straight forward proposition is used in advertising, it is called (A) Emotional approach (B) Dogmatic approach
Lifestyle segmentation research investigates respondents
Lifestyle segmentation research investigates respondents (A) Education (B) Income (C) Occupation (D) Interests Correct Ans: (D) Explanation: Lifestyle
Human simulations for research are identified as
Human simulations for research are identified as (A) Role play (B) Experimentation (C) Operation (D) Games Correct Ans:
A broadcast commercial produced for the purpose of demonstration
A broadcast commercial produced for the purpose of demonstration is identified as (A) Trial commercial (B) Exhibition commercial
Simultaneous presentation of two contradictory visuals is called
Simultaneous presentation of two contradictory visuals is called (A) Counter point (B) Counter angle (C) Counter bias (D)
When the frames of a TV commercial are shown to a select group
When the frames of a TV commercial are shown to a select group of samples to get their