How is newspaper space sold for display ads?
(A) By column – centimetre
(B) By the number of words
(C) By the size of the ad in square centimetres
(D) By the number of illustrations in the ad
Correct Ans: (C)
Explanation:
Newspaper space sold for display ads based on the ad’s size in square centimeters. Advertisers calculate the cost by measuring the dimensions of the ad, such as height and width, to determine the total area it occupies on the page. This method ensures a transparent pricing structure, allowing advertisers to plan their budgets according to the space they need. Using square centimeters as the measurement standard provides consistency and clarity in ad placement.
