Manuel castells used the term (A) Creative society (B) Pre-modern society (C) Industrial society (D) Network society Correct Ans: (D) Explanation: Manuel Castells, a renowned sociologist, coined the term “network society” to describe a society where digital communication and information networks shape social, economic, and political life. He introduced this concept in his book The […]
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Who said that practical control of instrumental reason was by communicative rationality? (A) Derrida (B) Habermas (C) Lyotard (D) Friedrich Nietzsche Correct Ans: (B) Explanation: Jürgen Habermas, a leading philosopher and sociologist, stated that communicative rationality provides practical control over instrumental reason. His theory emphasizes that rational communication, based on mutual understanding, should guide decision-making
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For communicators, epistemology is concerned with the theories of (A) Knowledge (B) Contrasts (C) Uniformity (D) Modernity Correct Ans: (A) Explanation: Epistemology in communication refers to the study of knowledge. It examines how individuals acquire, interpret, and validate information. This field plays a crucial role in media studies, journalism, and mass communication. Since knowledge shapes
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Icons are very frequently used in television reports of (A) Crime (B) Fashion (C) Special events (D) Weather Correct Ans: (D) Explanation: Icons play a significant role in television weather reports. They simplify complex weather data, making it easier for viewers to understand forecasts quickly. Since weather conditions change frequently, visual symbols help convey information
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Jacobson’s Model of Communication has constituent factors numbering (A) two (B) Four (C) six (D) eight Correct Ans: (C) Explanation: Roman Jakobson’s model of communication consists of six key factors. He introduced this model to explain how different elements interact in the communication process. These factors ensure that messages are effectively sent, received, and understood.
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Cognitive Mapping is a (A) Particular form (B) Cultural racism (C) Speculative aesthetic principle (D) Definitive recognition Correct Ans: (C) Explanation: Cognitive mapping is a speculative aesthetic principle that helps individuals understand and visualize complex ideas. This concept, introduced by philosopher Fredric Jameson, explains how people mentally organize and interpret their social and spatial environments.
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In communication, social meanings are part of (A) Message speed (B) Interpretation (C) Investigation (D) Non-responsiveness Correct Ans: (B) Explanation: Social meanings in communication influence how people interpret messages. These meanings emerge from cultural background, personal experiences, and social interactions. When individuals communicate, they rely on shared social meanings to understand messages beyond their literal
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Read the following passage and answer Question: Critics refer the cultural imperialism as cultural domination. John Tomlinson has emphasized that imperialism group’s specific form of domination. In case of cultural imperialism in the third world, it points out towards the links between present domination and colonial past. The term is ambiguous between a set of
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