Read the following passage and answer question. Media organizations apply a form of cultural standardization during the processing of media raw material. It is suggested that media are constrained by their definitions and associated expectations as to what they are good for in general and what sort of content they can best offer and in […]
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Match List – I with List – II: List – I List – II (a) Cultivation analysis 1. K.S. Sitaram (b) Personal influence 2. George Gerbner (c) Critical theory 3. Katz & Lazarsfeld (d) Cultural communication 4. David Kellner Codes: (a) (b) (c) (d) (A) 1 2 4 3 (B) 2 3 4 1 (C)
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Match List – I with List – II: List – I (Personality) List – II (Association) (a) Edward R. Murrow 1. Advertising (b) Philo Farnsworth 2. Radio (c) John Hooper 3. Public Relations (d) P.T. Barnum 4. Television Codes: (a) (b) (c) (d) (A) 3 1 2 4 (B) 4 3 1 2 (C) 1
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Match List – I with List – II: List – I List – II (a) Stay ahead of times 1. Onida (b) Neighbour’s Envy 2. Nokia (c) Graduate to Times 3. The Hindu (d) Connecting People 4. The Times of India Codes: (a) (b) (c) (d) (A) 3 2 1 4 (B) 3 1 2
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Match List – I with List – II: List – I List – II (a) Roland Barthes 1. Structural relations of traffic lights (b) C. S. Pierce 2. Focus on sign itself (c) Ferdinand Saussure 3. Two orders of signification (d) Edmund Leach 4. Triangulation of sign, the user and external reality Codes: (a) (b)
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Match List – I with List – II: List – I List – II (a) Eagle eye 1. Television (b) Dragon’s tait 2. Surveillance (c) Watchdog 3. Shooting (d) Sting 4. Computer software Codes: (a) (b) (c) (d) (A) 3 4 2 1 (B) 1 3 4 2 (C) 2 4 3 1 (D) 4
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Identify the correct sequence of the steps used by the persuader to get persuades to attend their messages (A) Need, attention, visualization, satisfaction (B) Satisfaction, visualization, need, attention (C) Visualization, need, attention, satisfaction (D) Attention, need, visualization, satisfaction Correct Ans: (D) Explanation: Persuasion is a strategic communication process that influences an audience’s beliefs, attitudes, or
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Identify the correct chronological sequence of radio stations set up in India: (A) Delhi, Madras, Calcutta, Tiruchirapalli (B) Calcutta, Delhi, Tiruchirapalli, Madras (C) Delhi, Calcutta, Madras, Tiruchirapalli (D) Calcutta, Tiruchirapalli, Delhi, Madras Correct Ans: (C) Explanation: Radio broadcasting in India has a rich history, beginning in the early 20th century. The establishment of radio stations
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