Demy octavo is a size suitable for printing. (A) newspapers (B) posters (C) books (D) tabloids Correct Ans: (C) Explanation: Demy octavo is a standard size in the printing and publishing industry, specifically designed for books. The dimensions usually measure around 5.5 x 8.75 inches (approx.), making it a compact yet readable format commonly used […]
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__________ has written the book, Newsman’s English (A) Mitchel V Charnley (B) Bruce Westley (C) John Hohenberg (D) Harold Evans Correct Ans: (D) Explanation: Harold Evans, a legendary British journalist and editor, authored the widely respected book Newsman’s English. This book forms part of his essential five-volume series titled “Editing and Design”, which serves as
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Mechanical reproduction in communication leads to (A) denotation (B) connotation (C) notation (D) selection Correct Ans: (A) Explanation: Mechanical reproduction—like printing, broadcasting, or mass duplication of images—strips a message of its unique context, focusing it on its literal or denotative meaning. Denotation refers to the direct, explicit meaning of a word, image, or message, without
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An advertising scheduling pattern that has a period of intensified activity is popularly called (A) experimental schedule (B) flight (C) intensive burst (D) focussed campaign Correct Ans: (B) Explanation: In media planning, a “flight” refers to a scheduling pattern where advertisers intensify advertising efforts for a limited time, followed by periods of no advertising. This
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An index that identifies the demand for a brand within a region is identified as (A) brand deposition index (B) brand demand index (C) brand development index (D) brand disposition index Correct Ans: (C) Explanation: The Brand Development Index (BDI) is a crucial media and marketing metric that helps advertisers and planners measure the relative
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People and media organisations that move products from producers to consumers are called (A) sellers (B) conduits (C) suppliers (D) channels Correct Ans: (D) Explanation: In mass communication and marketing, the term “channels” refers to the people, media organizations, or platforms that help move products or messages from producers to consumers. These channels bridge the
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A single frame of a commercial that summarises the core message is labelled as (A) gist (B) basic themes (C) canned copy (D) key frame Correct Ans: (D) Explanation: In the world of advertising, a key frame refers to a single visual or image that captures the core message of a commercial. It acts like
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A document that outlines the message strategy decisions behind an individual advertisement is known as (A) creative concept (B) creative platform (C) creative synopsis (D) creative document Correct Ans: (B) Explanation: In advertising, a creative platform is a foundational document that outlines all the key decisions behind the message strategy for a specific advertisement. It
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