Cloze is a method of Correct Ans: (C) Explanation: The Cloze method is a widely used technique for measuring readability and comprehension. It involves taking a passage and systematically removing certain words, leaving blanks for the reader to fill in. Because this method requires readers to predict missing words, it effectively tests their understanding and […]
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A line of dots in printing is identified as Correct Ans: (C) Explanation: In printing and typography, leaders refer to a line of evenly spaced dots, dashes, or similar symbols. These marks help guide the reader’s eyes from one section of text to another, making documents more structured and visually appealing. Since they create a
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_______is a headline composed of a single line. Correct Ans: (D) Explanation: A cross line headline is a single-line headline that appears in newspapers, magazines, and digital media. It is usually centered across the column width and presents a concise summary of the news story. Because it is short and direct, it helps readers quickly
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Hard news is mostly Correct Ans: (A) Explanation: Hard news refers to reports that cover serious, time-sensitive, and impactful events. Journalists focus on delivering factual and objective information about politics, crime, disasters, and economic issues. Since hard news demands immediate attention, it is mostly classified as spot news. Characteristics of Hard News: Why Hard News
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The first page of pullout is known as Correct Ans: (C) Explanation: Newspapers frequently use pullouts to present in-depth coverage of specific topics, such as sports, business, entertainment, or lifestyle. The sectional page, which always appears as the first page of a pullout, immediately introduces the section’s main highlights. Editors carefully design this page to
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When colours in an advertisement are not harmonious, it is identified as Correct Ans: (D) Explanation: In advertising and print media, maintaining precise color alignment is essential for producing high-quality visuals. When colors do not align properly, the design is identified as out of register. This issue creates a blurry, distorted, or mismatched appearance, making
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Selective presentation of facts and quotes in supports of certain opinions is referred to as Correct Ans: (A) Explanation: In media and communication, the term cherry-picking refers to selectively choosing facts, data, or quotes that support a specific viewpoint while ignoring contradictory information. This technique can mislead audiences by presenting an incomplete or biased picture
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The number of readers who can recall of seeing advertisement is referred to as Correct Ans: (C) Explanation: In advertising research, measuring how well an advertisement captures audience attention is crucial. The term noting score refers to the number of readers who recall seeing an advertisement, regardless of whether they remember the details. This metric
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