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Rhetoric’ as the basis of better communication was emphasised by

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Rhetoric’ as the basis of better communication was emphasised by(A) Berlo(B) Wilbur Schramm(C) Newcomb(D) Aristotle Correct Ans: (D) Explanation: Aristotle strongly emphasized rhetoric as the foundation of effective communication. He defined rhetoric as the art of persuasion, which enables speakers to influence their audience by using structured arguments, emotional appeal, and credibility. His ideas significantly […]

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For Roland Barthes, myth is a system of

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

For Roland Barthes, myth is a system of(A) Contrasts(B) Morality(C) Precepts(D) Communication Correct Ans: (D) Explanation: Roland Barthes viewed myth as a system of communication rather than just a collection of traditional stories. He argued that myths are socially constructed narratives that shape how people interpret the world. Through media, advertising, and cultural symbols, myths

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Semantic noise is concerned with the understandability of

Leave a Comment / Communication, June 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Semantic noise is concerned with the understandability of(A) the medium(B) the transmission(C) the encoder(D) the message Correct Ans: (D) Explanation: Semantic noise directly impacts the understandability of a message. It occurs when the receiver misinterprets words, symbols, or phrases due to differences in language, jargon, or cultural context. Unlike technical noise, which disrupts the medium

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In communication, critical readings are

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

In communication, critical readings are (A) Irrational(B) Probabilistic(C) Contradictory(D) Cognitive Correct Ans: (D) Explanation: Critical readings in communication require individuals to engage in deep analysis and logical reasoning. This process goes beyond simply understanding a message; it involves interpreting, questioning, and evaluating the intent behind it. Unlike irrational approaches, which lack structure, or probabilistic methods,

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Understanding Media Priming and Its Effects

Leave a Comment / June 2014 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Read the following passage and answer Questions. Priming refers to the effect of some preceding stimulus or event on how we react, broadly defined, to some subsequent stimulus. As applied to the media, priming refers to the effects of the content of the media on people’s later behavior of judgments related to the content. The

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Key Media Concepts and Their Descriptions

Leave a Comment / June 2014 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Match List – I and List – II:  List I (Concept) List II (Description) (a) Alternative Media  1. Measuring media use (b) Media aesthetics  2. Non mainstream media (c) Media Consumption  3. Design and analysis of visual and audiovisual materials (d) Media Literacy  4. Competence in using media devices Codes: (a) (b) (c) (d) (A)

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Global Newspapers and Their Countries of Publication

Leave a Comment / Journalism, June 2014 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Match List – I and List – II:  List I (Newspaper) List II (Country of Publication) (a) The Daily Express  1. Malaysia/ Singapore (b) Bild  2. Canada (c) The International Herald Tribune  3. Great Britain (d) The Straits Times  4. Germany Codes: (a) (b) (c) (d) (A) 3 4 2 1 (B) 4 1 3

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Renowned Directors and Their Impactful Films

Leave a Comment / Film and visual communication, June 2014 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Match List – I and List – II:  (Director) (Film) List I (Director) List II (Film) (a) Mani Kaul  1. Akrosh (b) MTV Kumar Shahni  2. Tarang (c) Govind Nihalani  3. Salim Langde Pe Mat Ro (d)  Saeed Mirza  4. Uski Roti Codes: (a) (b) (c) (d) (A) 1 2 3 4 (B) 2 3

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