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The film “Citizen Kane” was fictional representation of

Leave a Comment / Film and visual communication, June 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The film “Citizen Kane” was fictional representation of(A) Joseph Julitzer(B) William Randolph Hearst(C) Lord Northcliffe(D) Rupert Murdoch  Correct Ans: (B) The film Citizen Kane, directed by Orson Welles, stands as a landmark in cinematic history. However, beyond its visual brilliance and narrative structure, the movie also offers a fictional representation of real-life media tycoon William […]

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The push-button recording system of A.C Nielsen is labelled

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The push-button recording system of A.C Nielsen is labelled(A) Data recorder(B) People’s meter(C) Electronic diary(D) Programme recordist  Correct Ans: (B) The People’s Meter, developed by A.C. Nielsen, plays a key role in the field of audience measurement. This electronic device records the television viewing habits of selected households. It uses a push-button system, where each

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CPM is associated with advertising in

Leave a Comment / Advertising and Marketing Communication, June 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

CPM is associated with advertising in(A) Broadcast media(B) Print media(C) Visual media(D) New media Correct Ans: (B) CPM, which stands for Cost Per Mille, plays a significant role in print media advertising. It refers to the cost an advertiser pays to reach one thousand readers or impressions with their advertisement. This metric helps advertisers evaluate

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The first foreign news agency to start its operations in India was

Leave a Comment / Journalism, June 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The first foreign news agency to start its operations in India was(A) Associated press(B) DPA(C) Reuters(D) TASS  Correct Ans: (C) Reuters was the first foreign news agency to begin operations in India, and this marked a significant moment in the history of Indian journalism. This development played a crucial role in shaping how international news

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The most potent tool of media imperialism is

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

According to some critics, the most potent tool of media imperialism is(A) Newspaper(B) Radio(C) Magazine(D) Television Correct Ans: (D) According to many media critics, television acts as the most potent tool of media imperialism. They emphasize this point because television, more than any other medium, penetrates homes worldwide, often shaping public opinion, culture, and values.

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Term used for the co-existence of private sector with public sector

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The term used for the co-existence of private sector with public sector inbroadcasting is(A) Duopoly(B) Oligopoly(C) Monopoly(D) Triopoly  Correct Ans: (A) In the field of mass communication, experts use the term “duopoly” to describe the co-existence of both public and private sectors in the broadcasting industry. This arrangement creates a balance where both types of

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‘Development is a cruel choice’ is the statement made by

Leave a Comment / Development Communication, June 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

‘Development is a cruel choice’ is the statement made by(A) Elihu Katz(B) Harry Truman(C) Denis Goulet(D) Robert McNamara Correct Ans: (C) Explanation: Denis Goulet, who pioneered development ethics, made a powerful statement—“Development is a cruel choice.” With this, he highlighted the difficult moral decisions societies often make during the development process. He urged scholars and

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The organic model of development demands the beneficiaries to be

Leave a Comment / Development Communication, June 2014 (III), UGC-NET (Paper III) /

The organic model of development demands the beneficiaries to be(A) Passive participants(B) Active participants(C) Neutral(D) Controversial participants  Correct Ans: (B) Explanation: The organic model of development takes a grassroots approach. It focuses on local needs, traditions, and active community involvement. Unlike top-down models that impose change, the organic model builds from within the community. Therefore,

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