Understanding Types of Validity in Communication Research
Match the following: List I- (Types of validity) List II- (Characteristic) (a) Face validity (i) The measuring instrument is checked against some present criterion (b) Predictive validity (ii) Involves relating a measuring instrument to a theoretical framework (c) Concurrent validity (iii) A measuring instrument should measure what it should measure (d) Construct validity (iv) Checking […]
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