Match List – I with List – II: List – I (Critic) List –II (Theoretical Area) (a) Robert Merton 1. Social Conflict (b) Herbert Spencer 2. Symbolic Interactionism (c) C. H. Cooley 3. Structural Functionalism (d) Ralph Dahrendorf 4. Laissez-faire in Evolutionary Perspective Codes: (a) (b) (c) (d) (A) 4 2 3 1 (B) 3 […]
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Match the following: List I- Doordarshan Services List II- Year of Introduction (a) Colour transmission 1. 1985 (b) Morning transmission 2. 1982 (c) Commercial spots 3. 1976 (d) INTEX services 4. 1987 Codes: (a) (b) (c) (d) (A) 2 4 3 1 (B) 3 2 4 1 (C) 1 3 4 2 (D) 4 1
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Assertion (A): The rigidity of folk media formats for manipulation of content is a big problem for them to be used in development communication. Reason (R): Since folk media formats are inherited from one generation of practitioners to the next generation, the rigidity of the formats is an advantage for them to remain insular from
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Assertion (A): Critical research guides a communication scholar to question the system and take steps to change the system. Reason (R): Critical school was born to find out the shortcomings of positivism. Correct Ans: (B) Explanation: Critical research is vital in the field of communication studies. It pushes scholars to question existing systems, structures, and
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Assertion (A): Globalization has forced the Indian business units transform themselves from being family units to giant corporate houses. Reason (R): Corporate Communications being an integral part of globalization helped in this transformation. Correct Ans: (A) Explanation: Globalization has dramatically changed the structure of Indian businesses. Earlier, most companies operated as small, family-owned units. They
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Assertion (A): The prices of magazines in India are beyond the reach of common man, their circulation is declining. Reason (R): The proliferation of television channels has resulted in fast information dissemination; the common man does not depend on magazines for information. Correct Ans: (A) Explanation: Magazine circulation in India has seen a significant decline
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Assertion (A): As marginalized sections of society cannot ventilate their opinions through mainstream mass media channels, they look for alternative channels to support their cause. Reason (R): Since marginalized sections do not economically support mass media channels, the latter do not lend their support to these sections of population. Correct Ans: (B) Explanation: Marginalized sections
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Assertion (A): The duty of the press is to make fair criticism of any institution in public interest but all the same time it has to abide by the journalistic norms. Reason (R): The press, generally fails to meet the expected objectivity in pursuing its duty towards the society. Correct Ans: (A) Explanation: The duty
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