Film positive used to produce dupe negatives from Correct Ans: (A) Explanation:In the world of filmmaking, especially during the post-production phase, technicians use a film positive to generate dupe negatives. The starting point for this reproduction process is the master print. The master print acts as the most accurate version of the final cut of […]
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Adjacency is a Correct Ans: (D) Explanation:Adjacency in media plays a crucial role in how advertisers position their messages. Media planners often place a commercial break right next to a popular show or segment. That placement is what professionals call adjacency in media. The main goal is to capture the maximum attention of viewers. Since
Which among the following films made by Satyajit Ray, the story was not taken from Rabindranath Tagore? Correct Ans: (D) Explanation:Many people associate a Satyajit Ray film with Rabindranath Tagore’s stories. That connection feels natural because Ray adapted several of Tagore’s works into cinema. For example, Charulata, Ghare Baire, and Postmaster all came from Tagore’s
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Which of the following theories or designs eliminates the communication bias in a research project? Correct Ans: (D) Explanation:Researchers often struggle with bias when they conduct communication studies. That’s where the double blind theory plays a vital role. This method ensures both the participants and the researchers stay unaware of key details—like which group receives
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Advertising that “ambushes” the viewer is called Correct Ans: (D) Explanation:Marketers use unconventional advertising to surprise viewers in unexpected ways. This method breaks away from traditional formats like TV commercials or newspaper ads. Instead, it pops up in streets, public restrooms, elevators, or even coffee cups. Because of its surprise element, unconventional advertising grabs attention
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One of the important ways to ascertain the range of spread of variables in a sample is through the calculations of: Correct Ans: (D) Explanation:Researchers often deal with data that varies within a sample. To understand this variation, they calculate the standard deviation. This method shows how far each data point strays from the average
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When company websites include a permanent display, usually a small box at the side of the screen that invites users to participate in a research project is known as Correct Ans: (A) Explanation:A stationary display is a small, fixed box that often appears on the edge of a website screen. Companies use this feature to
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A short form of a TV programme is called as Correct Ans: (D) Explanation:Television networks constantly experiment with new formats to retain viewer attention. One of the most effective tactics is using a pod buster. This term refers to a short-form segment aired during or in between commercial breaks. Its main goal is to prevent
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