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High predictability in communication will lead to: 

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

High predictability in communication will lead to:  Correct Ans: (C) Explanation:In communication theory, redundancy refers to the repetition of information to ensure comprehension and reduce the chance of misunderstanding. When communication becomes highly predictable, it naturally leans toward redundancy. This predictability enhances message clarity by countering noise or distortion in the communication process. Redundancy is […]

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In Shannon and Weaver model, level C deals with

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

In Shannon and Weaver’s model of communication, level C deals with the problem of:  Correct Ans: (B) Explanation:Shannon and Weaver’s model, one of the foundational communication models, includes three distinct levels: technical (Level A), semantic (Level B), and effectiveness (Level C). While the earlier levels address how a message is transmitted and understood, Level C

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The concept of two orders of signification was formulated by: 

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The concept of two orders of signification was formulated by:  Correct Ans: (C) Explanation:Roland Barthes introduced the idea of two orders of signification, which became central in semiotics and media theory. He built on Ferdinand de Saussure’s work by analyzing how media messages create meaning on different levels. The first order, called denotation, refers to

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The ABX model of Newcomb proposes to maintain: 

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The ABX model of Newcomb proposes to maintain:  Correct Ans: (C) Explanation:The ABX model, proposed by Theodore M. Newcomb in 1953, is a communication model that centers on interpersonal and group relationships. The model involves three elements: The primary objective of this model is to maintain balance or social equilibrium between the communicators. When both

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The prosidic codes that affect the meaning of the words are: 

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The prosidic codes that affect the meaning of the words are:  Correct Ans: (B) Explanation:Prosodic codes are vital non-verbal elements in spoken communication. These include features like pitch, stress, rhythm, and intonation. Among these, pitch and stress significantly influence how we interpret spoken words. For instance, emphasizing different syllables in a word or changing the

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Different readings of audience derived from different sub-cultural 

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The different readings of the audience derived from different sub-cultural experiences are called:  Correct Ans: (C) Explanation: Aberrant decoding refers to a phenomenon in media and communication studies where audiences interpret a media message in a way that differs significantly from the intended meaning of the sender. This divergence typically results from varied sub-cultural, social,

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The presentational media produce of Communication

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The presentational media produce of Communication Correct Ans: (A) Explanation: Presentational media play a unique role in communication by creating acts that represent meaning rather than merely transmitting data or causing interference. These acts are intentional performances—such as speeches, plays, visual art, or even public gestures—that communicate specific messages in symbolic or expressive ways. Unlike

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Narrowing communication gap through redundancy is called: 

Leave a Comment / Development Communication, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper III) /

Narrowing communication gap between high and low segments of socio-economic status through redundancy in communication messages is called:  Correct Ans: (C) Explanation: The ceiling effect refers to a communication strategy that deliberately uses redundancy to make messages clearer and more accessible, especially for people from lower socio-economic backgrounds. Instead of assuming one message delivery will

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