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The concept of valid knowledge is discussed as part of: 

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The concept of valid knowledge is discussed as part of:  (A) political communication (B) cultural communication (C) structural communication (D) post-structuralist communication Correct Ans: (B) Explanation:Cultural communication deals with how people from different societies exchange meanings, practices, and beliefs. In this context, the concept of valid knowledge becomes essential because it defines what a group […]

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Non-verbal communication is done through codes.

Leave a Comment / Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Non-verbal communication is done through codes. (A) critical (B) preferential (C) legal (D) moral Correct Ans: (D) Explanation:Non-verbal communication uses behavior—like gestures, posture, and expressions—to share meaning without words. People don’t just use these signals randomly. They follow moral codes shaped by their society’s ethical values and cultural beliefs. These codes help individuals determine what

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Social Responsibility Theory role in Media Practice

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

During The 1940s, social responsibility theory emerged as the predominant normative theory of media practice in the world. It represented a compromise between radical libertarian views and calls for technocratic control. Social responsibility theory put control of media content in the hands of media practitioners, who were expected to act in the public interest. No

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Key Thinkers in Language and Semiotics

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Match the following:   (List I- Personality) (List II- Focus Area) (a) Jacques Derrida (i) Text linguistics (b) Noam Chomsky (ii) Discourse analysis (c) Van Dijk (iii) Network of sings (d) Ferdinand de Saussure (iv) Dismantling structure in text Codes: (a) (b) (c) (d) (A) (ii) (iii) (i) (iv) (B) (i) (iii) (iv) (ii) (C) (iv)

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Legendary Film Directors and Their Iconic Creations

Leave a Comment / Film and visual communication, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Match the following:   (List I- Director) (List II- Film) (a) Sergei M. Eisenstein (i) Metropolis (b) Vsevlod Pudovkin (ii) Citizen kane (c) Fritz Lang (iii) The Battleship of Potemkin (d) Orson Welles (iv) Mother Codes: (a) (b) (c) (d) (A) (ii) (iii) (i) (iv) (B) (i) (iii) (iv) (ii) (C) (ii) (i) (iv) (iii) (D)

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Matching Public Relations Models with Their Inventors

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Match List – I with List – II (List I- Model) (List II- Inventor) (a) Pyramid model of PR research (i) Cutlip et al (b) Effective yardstick model (ii) Jim MacNamera (c) Short-term and continuing model (iii) Walter Lindermann (d) Preparation, implementation and impact model (iv) Watson Codes: (a) (b) (c) (d) (A) (ii) (iii)

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Matching Early Film Producers to Their Iconic Works

Leave a Comment / Film and visual communication, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Match the following:   (List I- Producer) (List II- Film Produced) (a) Georges Melies (i) The Circus (b) Edwin S. Porter (ii) A Trip to the Moon (c) (D)W. Griffith (iii) The Great Train Robbery (d) Charlie Chaplin (iv) Broken Blossoms Codes: (a) (b) (c) (d) (A) (i) (iii) (iv) (ii) (B) (ii) (iii) (i) (iv)

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Understanding Types of Communication Codes and Descriptions

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Match the following:   List I- (Codes) List II- (Description) (a) Restricted code (i) Shared by mass audience (b) Broadcast code (ii) Changes rapidly (c) Aesthetic code (iii) Aberrant decoding is impossible (d) Arbitrary code (iv) Simple Syntax Codes: (a) (b) (c) (d) (A) (iv) (i) (ii) (iii) (B) (iii) (ii) (iv) (i) (C) (ii) (i)

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