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Understanding the Hierarchy of Effects Model in Marketing

Leave a Comment / Advertising and Marketing Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Find out the correct sequence of elements of the hierarchy of effect model. (A) Desire, interest, attention, action (B) Attention, desire, interest, action (C) Attention, interest, desire, action (D) Interest, desire, attention, action Correct Ans: (C) Explanation:The correct sequence of the Hierarchy of Effects Model is Attention, Interest, Desire, Action. This model outlines the stages […]

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Understanding Propaganda and Manipulation of Representations

Leave a Comment / June 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Assertion (A): Propaganda in the broadest sense is the technique of influencing human action by manipulation of representations. Reason (R): The manipulated representations may take form less accurately, by stories and rumours and not manifested in spoken, written, pictorial or musical form. (A) Both (A) and (R) are true. (B) Both (A) and (R) are

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Media Language and Its Role in Shaping the Social World

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Assertion (A): Media language generates and constitutes the social world. Reason (R): Because it is not merely a channel of information, but also an integral part of our experiences. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is

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Language as a Gateway to Knowledge: Complicated Yet Essential

Leave a Comment / Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Assertion (A): Access to knowledge is always through language and other related orders of representation. Reason (R): Since language does not have clear meanings, and does not reflect shared meanings, it contributes to the complicated structure of knowledge. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is

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Communication Policy and Technology

Leave a Comment / Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Assertion (A): Governments all over the world increasingly link communication policy to economic interests. Reason (R): Technology promotion in the communication sector is a viable development strategy. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but

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Information Society Myths and Policy Narratives:

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Assertion (A): The concept of the construction of information society is based on a series of myths. Reason (R): They provide the necessary narrative for the implementation of communication policies. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A)

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Telecommunication and Its Role in the Global Economy

Leave a Comment / Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Assertion (A): Telecommunication is central to the process of globalisation. Reason (R): It is a minimum condition of participation in the emerging new economy of the world. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but

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The Soft Property Framework in Corporate Liberalism

Leave a Comment / June 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Assertion (A): Regulation of private ownership of the broadcast system by the state through broadcast licences creates ‘a system of soft property’. Reason (R): It is premised on the specificities of corporate liberalism. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of

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