To draw out the consumer’s minds, emotions and sense in the AIDA Model, the letter ”I” refers to: (A) Interest (B) Influence (C) Insurance (D) Intelligence Correct Ans: (A) Explanation: Marketers use the “I” in the AIDA model to refer to Interest. They capture the consumer’s attention first and then build interest by highlighting the […]
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Freebies are described as: (A) writing for jazz journalism (B) obscene stories (C) special favours to media persons (D) precision journalism Correct Ans: (C) Explanation : People describe freebies as special favors offered to media persons. Organizations or individuals provide these favors to gain positive media coverage or influence journalists. Freebies can include gifts, trips,
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Communication audit is an examination of internal and external methods of communication employed in: (A) media organisations (B) public opinion (C) event management (D) advertising agencies. Correct Ans: (A) Explanation : A communication audit examines the internal and external communication methods used in media organizations. Auditors assess how effectively these organizations communicate with their employees,
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“ANN” stands for: (A) Association of National Newspapers (B) Agency for Nonconventional News (C) Asian Network of News (D) Asian News Network Correct Ans: (D) Explanation:“ANN” stands for Asian News Network. It is a group of news organizations that collaborate to share news and reports across Asia, enhancing regional coverage and facilitating communication between various
In the analysis of communication language, words and sentences are known as: (A) paradigms (B) syntagms (C) metaphors (D) conventions Correct Ans: (B) Explanation: In the analysis of communication language, words and sentences are known as syntagms. A syntagm refers to a sequence or combination of elements (such as words or phrases) that form a
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Research samples which are similar in their characteristics are identified as: (A) similar samples (B) matched samples (C) model samples (D) comparison samples Correct Ans: (B) Explanation:Researchers identify matched samples by pairing participants with similar characteristics. They select individuals with comparable traits like age, gender, or education level. By matching participants, they ensure that both
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The number of respondents who actually participate in a research project is described as: (A) actual subjects (B) real sample (C) net incidence (D) filtered public Correct Ans: (B) Explanation:Researchers define the number of respondents who participate in a study as the real sample. This term refers to the actual participants who contribute data to
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Non – parametric tests are the statistical tests that measure the variable at: (A) probability level (B) ratio level (C) interval level (D) nominal level Correct Ans: (D) Explanation:Non-parametric tests measure variables at the nominal level. Nominal level data represents categories that have no inherent order. These tests do not rely on assumptions about the
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