To draw out the consumer’s minds, emotions and sense in the AIDA Model, the letter ”I” refers to:
(A) Interest
(B) Influence
(C) Insurance
(D) Intelligence
Correct Ans: (A)
Explanation:
Marketers use the “I” in the AIDA model to refer to Interest. They capture the consumer’s attention first and then build interest by highlighting the product’s benefits or features. This step connects with the consumer’s emotions and keeps them engaged with the product or service.
The other options do not fit the context of the AIDA model. “Influence” relates to persuasion, “Insurance” is irrelevant here, and “Intelligence” focuses on cognitive ability rather than emotional engagement.
