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In a market-oriented media environment, audiences are

Leave a Comment / Dec 2015 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

In a market-oriented media environment, audiences are considered as (A) Planners (B) Consumers (C) Deviants (D) Sellers Correct Ans: (B) Explanation: In a market-oriented media environment, audiences are seen as consumers. This view shapes how media organizations plan their content and advertising strategies. Media companies prioritize attracting and retaining consumers by offering content that meets […]

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‘Reference news’ is the most popular newspaper in

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Print Media, UGC-NET (Paper II) /

‘Reference news’ is the most popular newspaper in (A) China (B) Thailand (C) Indonesia (D) Malaysia Correct Ans: (A) Explanation: ‘Reference News’ is China’s most popular newspaper. It provides a mix of local and international news. The newspaper translates foreign news into Chinese, giving its readers access to diverse global perspectives. This makes it a

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Internet org is initiated by: 

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), New Media, UGC-NET (Paper II) /

Internet org is initiated by:  (A) Mark Zuckerberg (B) Satya Nadendla (C) Tim Beerners Lee (D) Bill Gates Correct Ans: (A) Explanation: Internet.org is an initiative led by Mark Zuckerberg, the co-founder of Facebook. Its goal is to make the internet more accessible and affordable in underserved areas. Zuckerberg recognized the internet’s potential to improve

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Top English Language Newspaper in India by Circulation

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Print Media, UGC-NET (Paper II) /

The only English language newspaper that figures in the top ten daily newspapers of India in terms of circulation, as per MURC is (A) The Hindustan Times (B) The Hindu (C) The Indian Express (D) The Times of India Correct Ans: (D) Explanation: The Times of India (TOI) holds a significant position in the Indian

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Understanding James Carey’s View on Cultural Studies

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Read the passage and answer the questions James Carey was a leading American proponent of cultural studies, writing and speaking prolifically for the past three decades. At a time when US media researchers viewed most cultural studies work with suspicion and skepticism, Carey, in a series of seminal essays, drew on the work of British

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Matching Directors with Their Films

Leave a Comment / Film and visual communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Match the following:   (List I- Director) (List II- Film) (a) Alfred Hitchcok (i) Ikuru (b) Akira Kurosawa (ii) Jurassic Park (c) Steven Spielberg (iii) The Seventh Seal (d) Ingmar Bergman (iv) Dial M for Murder Codes: (a) (b) (c) (d) (A) (ii) (iv) (iii) (i) (B) (iv) (i) (ii) (iii) (C) (iii) (ii) (i) (iv)

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Matching Media Personalities with Their Associations

Leave a Comment / June 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Match the following:   (List I- Personality) (List II- Association) (a) Kasturi Srinivasan (i) Hindustan Samachar (b) K.N. Harikumar (ii) Samachar Bharati (c) Krishnakant (iii) United News of India (d) Apte (iv) Press Trust of India Codes: (a) (b) (c) (d) (A) (ii) (iii) (iv) (i) (B) (iii) (iv) (i) (ii) (C) (iv) (iii) (ii) (i)

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Matching Media Personalities with Their Professions

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Thinkers, Authors & their books, UGC-NET (Paper III) /

Match the following:   (List-I Personality) (List-II Profession) (a) Durga Das (i) Cartoonist (b) Mario Miranda (ii) Editor (c) C. Y. Chintamani (iii) Broadcaster (d) Melvil Demellow (iv) Political Commentator Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (i) (ii) (iii) (C) (ii) (iii) (iv) (i) (D) (ii) (iv) (iii) (i) Correct

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