The period when commercials are to be broadcast is identified as: (A) prime time (B) break time (C) time channel (D) time message Correct Ans: (B) Explanation: Break time refers to the specific period when commercials are scheduled to be broadcast. This time slot is crucial for advertisers as it affects the reach and effectiveness […]
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Impact impression is the degree of consumer reaction to: (A) a product (B) a service (C) an advertisement (D) an in-house offer Correct Ans: (C) Explanation: Impact impression refers to the degree of consumer reaction to an advertisement. It measures how strongly an advertisement influences the audience, reflecting their emotional or cognitive response. When an
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The unquantifiable information about media is labelled as: (A) soft data (B) spot data (C) qualitative data (D) descriptive data Correct Ans: (D) Explanation: Researchers label the unquantifiable information about media as descriptive data. This type of data includes details that cannot be easily measured or counted but are crucial for understanding the context, tone,
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Advertising aimed at consumer promotions where a specific offer is made is known as:Â (A) scheme advertising (B) promotional advertising (C) selective advertising (D) focus advertising Correct Ans: (D) Explanation: Focus advertising targets consumer promotions by presenting a specific offer or incentive aimed at attracting a targeted audience. Advertisers use this method to highlight limited-time
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Length of communication is a barrier to:Â (A) reception (B) understanding (C) acceptance (D) transmission Correct Ans: (D) Explanation: The length of communication is a barrier to transmission. When a message is too long or complex, it can hinder the effective transmission of information. A lengthy communication may overwhelm the receiver, causing key points to
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The factual information in mass media is often referred to as: (A) news information (B) relational information (C) content information (D) channel information Correct Ans: (C) Explanation: The factual information presented in mass media is often referred to as content information. This includes the data, facts, and reports delivered through media channels, such as news
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Leon Festinger advanced the idea of:Â (A) meaning paradigm (B) psychodynamic strategy (C) cognitive dissonance (D) knowledge model Correct Ans: (C) Explanation: Leon Festinger advanced the idea of cognitive dissonance, which is the psychological discomfort a person experiences when holding conflicting beliefs, attitudes, or values. According to this theory, individuals strive for internal consistency. When
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The outside world depicted by the media are consequences of: (A) antecedent conditions (B) classical conditions (C) precedent conditions (D) controlled conditions Correct Ans: (D) Explanation: The outside world portrayed by the media is a product of controlled conditions. Media content often involves deliberate framing and selection of events, emphasizing specific narratives while excluding others.
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