Assertion (A): Copy testing is a message building methodology that is used when an advertisement is conceived or it is in its initial stages of development prior to ad. making. Reason (R): The tests are designed to solicit responses to the main message of ad. as well as the format in which that message is […]
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Assertion (A): The term culture is characterized by something collective and shared with others. It may not have symbolic form of expression, but have pattern, and order, and devoid of evaluative dimensions. Reason (R): The most general and essential attribute of culture is communication, since culture could not develop, survive, extend and generally succeed without
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Assertion (A): There is a rapidly extending global communication infrastructure, as well as a network of interconnected ownership and management of communication business. Under current conditions, the internationalization of politics and of trade and commerce supports and is stimulated by communication globalization. Reason (R): The effect of such changes may not be experienced directly in
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Assertion (A): The media have obligations to society, and media ownership is a public trust. News media should be truthful, accurate and objective. They should provide a forum for ideas and should be free but self-regulated. Reason (R): Codes of ethics, professional standards and intervention of the society may unlikely to ensure media obligation and
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Assertion (A): The audio control console is a central co-ordination point for all audio signals in a television programme. It is at the audio console where all sound sources including microphones, tapes, records, sound tracks and film and videotape, are regulated, mixed and sent out to the stations transmitter or to a videotape recorder. Reason
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Assertion (A): Communications service is the role most frequently associated with public relations. It includes the inward communication of information about the company and its activities to all publics of interest to the company. The communications may be given by any appropriate media. Reason (R): It is broader than mere issuance of press releases as
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Assertion (A): Word of mouth can spread like a wild fire. If the subject and content are right, it can burst into spontaneous combustion as an entire forest may suddenly be over run by a conflagration. Through word of mouth, rumour and innuendo may spread with extreme speed and spontaneity if the subject is close
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Assertion (A): While the corporation annual report is now regarded as the keystone of the investor relations programme; it is also being accepted as one of the important documents of a well-rounded public relations plan. Reason (R): Before deciding on a variety of the content or the style and character of the format, it is
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