Assertion (A): The mass media audience is neither organised nor self-acting. Reason (R): Anonymity is the major factor that contributes to this situation. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation (C) (A) is true, but (R) is false (D) (A) is […]
Mass Media Audience and Anonymity Read More »
Assertion (A): The experimental filmmakers, whether favouring rhythmical abstraction or surrealistic projections of inner reality, approach the cinema with conceptions which alienate it from nature. Reason (R): They are ignoring the spirit of modern printing and literature and preferring creativity that inhibit camera exploration of reality. (A) Both (A) and (R) are true (B) Both
Experimental Filmmakers and Their Approach to Cinema Read More »
Assertion (A): Newcomb’s model implies that any communication system may be characterized by a balance of forces. And any change in any part of the system will lead to strain towards balance and symmetry. Reason (R): Because imbalance or lack of symmetry is psychologically uncomfortable and generates internal pressure to restore balance. (A) Both (A)
Newcomb’s Model of Communication and Balance Read More »
Assertion (A): The market finds that violence and sex draw larger audiences, therefore commercial entertainment offerings tend to dominate the media. Reason (R): The market makes money by programming that yields negative externalities that improve bottom line and consequently ignores positive public sphere by the media. (A) Both (A) and (R) are true (B) Both
Impact of Violence and Sex on Commercial Entertainment Read More »
Assertion (A): Relative to participant receivers, observers represent lesser independence with senders. They offer a distinctive perspective devoid of perpetual bias, cognitive load, relational engagement and conversational demands. Reason (R): Sender participants do not possess greater ability to make discrimination than participant receivers who are occupied with conversational responsibilities. (A) Both (A) and (R) are
Observers vs. Participant Receivers in Communication Read More »
Assertion (A): A cut from one shot to another is similar to what our eyes do as they rapidly focus on various parts of our surroundings. The cut can also radically change time and place in the video space. Reason (R): The cut is the most obvious transition because it occurs so slowly and the
Understanding Cuts in Video Editing: The Art of Transition Read More »
Assertion (A): Designing an effective survey study involve a series of challenging decisions. The sample of people surveyed influences the kind of responses one obtains and generalization of those responses; The strategy used to reach survey respondents also influences both response rate and responses as well as the ways in which survey questions are worded
Survey Design: A Guide to Crafting Effective Surveys Read More »
Assertion (A): Authoritarian Theory undermines advance censorship and punishment for deviation from rules laid down by political authorities. Reason (R): The theory was likely to be observed in dictatorial regimes, under conditions of military rule of foreign occupation and even during states of extreme emergence in democratic societies. (A) Both (A) and (R) are true
Understanding Authoritarian Theory in Media Read More »
