Assertion (A): Designing an effective survey study involve a series of challenging decisions. The sample of people surveyed influences the kind of responses one obtains and generalization of those responses; The strategy used to reach survey respondents also influences both response rate and responses as well as the ways in which survey questions are worded and ordered.

Reason (R): Researchers adopting the survey method must establish clear goals and administer these techniques carefully if they are to generate valid data.

(A) Both (A) and (R) are true

(B) Both (A) and (R) are correct, but (R) is not the correct explanation

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

Correct Ans: (A)

Explanation:

Assertion (A): Designing an effective survey study involves making challenging decisions. The sample you choose influences the responses and their generalizability. The method used to reach respondents impacts the response rate, the answers, and how questions are worded and ordered.

Reason (R): Researchers who use the survey method must establish clear goals and administer these techniques carefully to generate valid data.

Survey design requires more than just crafting questions. It also involves choosing the right sample and approach for reaching participants. The way you ask questions influences the responses and their relevance. To obtain valid data, it’s essential to ensure clarity and neutrality in both the questions and the method used.