Identify the association that is correct: (A) Daniel Lerner – Cultivation (B) Wilbur Schramm – Diffusion of Innovation (C) Elihu Katz – Grammatolozy (D) Antonio Gramci – Hegemony Correct Ans: (D) Explanation: Antonio Gramsci developed the concept of hegemony, which explains how ruling classes maintain power by shaping cultural norms and ideologies. Instead of using […]
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Which represents the principal light source in television program production? (A) Key light (B) Back light (C) Fill light (D) Background light Correct Ans: (A) Explanation: The key light serves as the principal light source in television production. It provides the main illumination for a subject, shaping the overall look of a scene. Directors and
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Identify the newspaper which is published in tabloid form: (A) The telegraph (B) The statesman (C) Mail today (D) The Hindu Correct Ans: (C) Explanation: Mail Today is a well-known tabloid newspaper in India. Unlike traditional broadsheets, tabloids use a compact format, making them easier to read and handle. Because of their concise layout, they
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Which of the following is a popular editing software for film / video? (A) Quarkxpress (B) Photoshop (C) Final cut Pro (D) Indesign Correct Ans: (C) Explanation: Final Cut Pro stands out as a leading video editing software for film and media production. Apple developed it to provide powerful tools for editing, color correction, motion
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Which part of the Indian constitution contains fundamental duties? (A) Part-II (B) Part-IV (C) Part-IV – A (D) Part-V Correct Ans: (C) Explanation The Fundamental Duties of Indian citizens are included in Part IV-A of the Constitution. They were added by the 42nd Amendment Act in 1976 based on the recommendations of the Swaran Singh
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The structural potential for communications imperialism was pointed out by: (A) Cees J. Hamelink (B) Johan Galtung (C) Gunnar Myrdal (D) Armand Mattelart Correct Ans: (B) Explanation: Johan Galtung first pointed out the structural potential for communication imperialism. He argued that powerful nations control global media, influencing information flow and shaping cultural perceptions. His theory
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IRS was first conducted in the year: (A) 1995 (B) 1965 (C) 1985 (D) 1945 Correct Ans: (A) Explanation: The Indian Readership Survey (IRS) was first conducted in 1995. It is the largest continuous study in India that tracks newspaper and magazine readership, along with consumer behavior and media consumption trends. The Media Research Users
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In statistical measurement, a level of measurement in which the distance between the two consecutive divisions is equal, is called:Â (A) Ordinal level (B) Nominal level (C) Interval level (D) Ratio level Correct Ans: (C) Explanation: The interval level of measurement refers to a scale where the difference between two consecutive values is always equal.
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