Assertion (A): In structuralism and semiology attention is directed to latent rather than to manifest content. Reason (R): Structuralism and semiology believe that all ‘Units’ of content should be treated equally for analysis. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of […]
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Assertion (A): There is a rise in the number of ‘Religious TV Channels. Reason (R): The majority TV audience in India likes to watch religious programmes. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R)
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Assertion (A): Greater the attention media pay to issues, events, or personages, the greater is the importance given by the audience to them. Reason (R): Media can only influence what the people are to think about, not the direction of opinion on issues. (A) Both (A) and (R) are true (B) Both (A) and (R)
Media Influence on Public Perception: The Agenda-Setting Theory Read More »
Assertion (A): Corporate identity leads to Corporate Image. Reason (R): It promotes social identity and social responsibility. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D) (A) is false but (R) is
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Identify the author who has defined development communication as leapfrogging centuries of under development:Â (A) Nora Quebral (B) Wilbur Schramm (C) Daniel Lerner (D) Everette M Rogers. Correct Ans: (A) Explanation: Nora Quebral, a pioneering scholar, defined development communication as a means to leapfrog centuries of underdevelopment. She emphasized the role of media and communication
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‘Yakshagana’ is the folk art of: (A) Kerala (B) Assam (C) Orissa (D) Karnataka Correct Ans: (D) Explanation: Yakshagana is a traditional folk art form from Karnataka that blends dance, music, and drama. It narrates stories from Hindu epics like the Ramayana and Mahabharata, using elaborate costumes, expressive gestures, and rhythmic beats. Performers in Yakshagana
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‘The airwaves are public property’ is a declaration of: (A) Supreme court (B) Prasar Bharati (C) Press council (D) ITU Correct Ans: (A) Explanation: The Supreme Court of India declared that airwaves are public property, emphasizing their regulation in the public interest. This ruling ensures that radio frequencies and broadcasting rights serve the general public
‘The airwaves are public property’ is a declaration of: Read More »
Identify the correct combination of Mass communication theories: (A) Hellical – Cultivation – Uses and Gratification – Agenda setting (B) Mathematical – Gate keeping – Propaganda – Hegemony (C) Post modernism – Westley and Maclean – Cultivation – Knowledge Gap (D) Cultivation – Uses and Gratification – Agenda setting – Cognitive Dissonance Correct Ans: (A)
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