Assessing National Rural Health Mission’s Impact on Rural Health

Assertion (A): The National Rural Health Mission (NRHM) launched by the Government of India has yielded no result in rural health in India.   Reason (R): Because communication campaigns have not been given importance in the NRHM programme.  (A) Both (A) and (R) are false.  (B) Both (A) and (R) are true.  (C) (A) does not […]

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Importance of Awareness for Journalists: Open Eyes and Ears

Assertion (A): A journalist must always keep his eyes and ears open.   Reason (R): Because without opening eyes and ears, he/she cannot see and hear.   (A) (A) is incorrect but (R) is correct.    (B) (A) is correct, (R) is also correct.   (C) (A) is correct, but (R) is not the sufficient explanation.   (D) Both (A)

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Differences Between Interview and Interrogation

Assertion (A): In interview the client is ready to give information but in interrogation he is reluctant.  Reason (R): Interview is voluntary but interrogation is forced.   (A) Both (A) and (R) are incorrect.   (B) Both (A) and (R) are correct.   (C) (A) is correct, (R) is incorrect.   (D) (A) is incorrect, (R) is correct.  Correct

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Analyzing the Impact and Immediate Effectiveness of Advertising

Assertion (A): Advertising has far reaching benefits.   Reason (R): Because it reaches to the desired minds immediately.   (A) (A) is correct, (R) is incorrect.   (B) Both (A) and (R) are incorrect.   (C) Both (A) and (R) are correct.   (D) (A) is incorrect, (R) is correct. Correct Ans: (D) Explanation: The assertion (A), “Advertising has far-reaching

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The Role of Revenue and Ethics in Modern Journalism

Assertion (A): Today news is what newspapermen make it.   Reason (R): Because revenue is more important than ethics.   (A) Both (A) and (R) are incorrect.   (B) Both (A) and (R) are correct.   (C) (A) is incorrect, (R) is correct.   (D) (A) is correct, (R) is incorrect.  Correct Ans: (D) Explanation: The assertion (A), “Today news

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In the Dependency Theory propounded by Ball –

In the Dependency Theory propounded by Ball – Rokeach and Defleur, the following element is not a component.  (A) Societal System   (B) Media System   (C) Knowledge System   (D) Audience  Correct Ans: (C) Explanation: Dependency Theory, proposed by Sandra Ball-Rokeach and Melvin DeFleur, highlights the relationship between the societal system, media system, and audience in shaping

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Who is not considered as founders of discipline of Communication. 

Identify the one who is not considered as one of the founders of the discipline of Communication.  (A) Harold Lasswell   (B) Kurt Lewin  (C) Everett Rogers   (D) Karl Hoveland  Correct Ans: (D) Explanation: Karl Hoveland is not recognized as one of the founders of the communication discipline. While he made valuable contributions to psychology and

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Which following film formats has never been standardised?

Which among the following film formats has never been standardised for industry use?  (A) 8 mm.   (B) 35 mm.   (C) 55 mm.   (D) 70 mm.  Correct Ans: (C) Explanation: Filmmakers never standardized the 55 mm film format for industry use. This format did not achieve the widespread acceptance that other formats, such as 8 mm,

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