F. R. Leavis stressed on of media text. (A) Practical criticism (B) Inter-relatedness (C) Transience (D) Commercial elements Correct Ans: (A) Explanation: F. R. Leavis advocated practical criticism to analyze media texts. He encouraged critics to evaluate media carefully instead of accepting it blindly. His approach focused on analyzing language, structure, and meaning without external […]
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The middle range theory of communication was advocated by (A) John Fiske (B) Robert Merton (C) Karl Marx (D) M. S. Archer Correct Ans: (B) Explanation: Robert Merton advocated the Middle Range Theory in communication. This theory connects broad theoretical concepts with practical applications. It serves as a bridge between grand theories, which are too
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A strategy that is integrated into communication for development is (A) Religious lecture (B) Social marketing (C) Propaganda (D) Rural publicity Correct Ans: (B) Explanation: Social marketing serves as a key strategy in communication for development. This approach uses marketing principles to influence behavior positively. It aims to promote social change rather than sell products.
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The communication theory of developmental communication emphasized (A) Top-down communication (B) Mechanistic communication (C) Epistemological approach (D) Extensive demonstrations Correct Ans: (C) Explanation: The communication theory of developmental communication highlights the epistemological approach. This concept focuses on knowledge creation and dissemination as a key factor in social development. Unlike top-down communication, which follows a rigid
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One of the major recommendations of the First Press Commission of India was I introduction of (A) Price-page schedule (B) Right to Information Act (C) Press freedom as a constitutional guarantee (D) Codification of journalistic privileges Correct Ans: (A) Explanation: The First Press Commission of India played a key role in shaping the newspaper industry.
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The community radio concept is identified with (A) Broadcasting (B) Narrowcasting (C) Personal casting (D) Podcasting Correct Ans: (B) Explanation: Community radio follows the narrowcasting model. Unlike traditional broadcasting, narrowcasting targets a specific audience rather than reaching the masses. It focuses on local communities, providing content tailored to their needs. This concept helps underrepresented groups
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The distinction of being the editor of two major English newspapers, The Times of India and the Statesman was held by (A) Robert Knight (B) James Bryce (C) Peter Reed (D) Rudyard Kipling Correct Ans: (A) Explanation: Robert Knight made history in Indian journalism. He was the only editor to lead two major English newspapers,
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 A license in copyright matters creates in the license (A) Public right (B) Personal right (C) proprietory right (D) Statutory right Correct Ans: (B) Explanation: A copyright license gives a personal right to the licensee. It allows them to use the copyrighted work under specific conditions. However, the original owner keeps full ownership of the
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