The social network medium that has gone for global IPO recently is (A) Facebook (B) Twitter (C) Orkut (D) Youtube Correct Ans: (A) Explanation: Facebook made history by launching a global Initial Public Offering (IPO), marking a major milestone in the tech and social media industry. This move allowed the company to raise capital by […]
The social network medium that has gone for global IPO recently is Read More »
Which of the following is the combination of sound bite and stand up? (A) Package (B) Talking heads (C) Voice-over (D) Supers Correct Ans: (A) Explanation: A news package is a pre-recorded and edited report that combines multiple elements to create a comprehensive news story. This format includes a sound bite and a stand-up, making
Which is the combination of sound bite and stand up? Read More »
After determining its advertising objectives, a company has to set for each product. (A) Advertising strategies (B) Advertising budget (C) Advertising format (D) Advertisement positioning Correct Ans: (B) Explanation: Once a company defines its advertising objectives, it must allocate an appropriate budget for each product. This step is crucial because it determines how much
After determining its advertising objectives, a company has to set Read More »
Multi-tasking in journalism is due to (A) Media globalisation (B) Economic liberalisation (C) Social integration (D) Technology convergence Correct Ans: (D) Explanation: Journalists today handle multiple tasks simultaneously due to rapid advancements in technology convergence. This phenomenon integrates print, broadcast, and digital media, allowing journalists to work across various platforms efficiently. Previously, journalism operated in
Multi-tasking in journalism is due to Read More »
The single – sheet advertisements printed on one-side are known as (A) Brochures (B) Fliers (C) Leaflets (D) Posters Correct Ans: (B) Explanation: Businesses and organizations widely use fliers to promote products, services, or events. These single-sheet advertisements contain eye-catching visuals and concise text, making them effective for quick and direct communication. Since fliers are
The single sheet advertisements printed on one-side are known as Read More »
In the two-way symmetric model of public relations, the model of communication used is (A) Person-to-person (B) group-to-group (C) person-to-group (D) group-to-person Correct Ans: (B) Explanation: The two-way symmetric model of public relations actively promotes balanced communication between organizations and their audiences. Unlike one-way models, this approach focuses on mutual understanding and dialogue. In this
In the two-way symmetric model of public relations Read More »
The Likert scale is used to find out _______ of items selected (A) The argumentative structure (B) The meaning (C) The objectives (D) The discriminative power Correct Ans: (D) Explanation: Researchers actively use the Likert scale to measure the discriminative power of selected items. This scale plays a crucial role in identifying differences in opinions,
The Likert scale is used to find out _______ of items selected Read More »
A universal generalisation is the main feature of explanation. (A) Purposive (B) Accidental (C) Inductive (D) Deductive Correct Ans: (D) Explanation: Deductive reasoning relies on universal generalization to explain concepts. It starts with a general principle and applies it to specific cases. This method ensures conclusions remain logical and structured. Researchers use deductive reasoning to
A universal generalisation is the main feature of explanation. Read More »
