Corporate Ownership of Media and Its Impact on Rural Audiences

Assertion (A): Corporate ownership of media is beneficial for audiences in the rural hinterland. Reason (R): Market-driven media will not bother much about their social responsibility as they concentrate more on returns than anything else. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct […]

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The Global Craze of Social Media and Its Inclusivity

Assertion (A): The social media have become a global craze in recent times. Reason (R): Social media cut across the barriers of age, sex, culture and status. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but

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Extra programmes to make the already exiting radio programmes

Extra programmes to make the already exiting radio programmes more attractive and interesting are well known as (A) Add-ons (B) Infusions (C) go-buttons (D) Frills  Correct Ans: (D) Explanation: Frills refer to additional features that enhance the appeal of existing radio programs. These elements include sound effects, jingles, background music, celebrity interactions, and listener call-ins.

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Commercial broadcasting wing of AIR, was started as a counter to

The commercial broadcasting wing of AIR, Vividh Bharati, was started as a counter to (A) Voice of America (B) BBC (C) Radio Ceylon (D) Radio Moscow  Correct Ans: (C) Explanation: All India Radio (AIR) launched Vividh Bharati in 1957 to compete with Radio Ceylon, which had gained immense popularity in India. At that time, Indian

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Separation of a programme signal from the carrier wave is

Separation of a programme signal from the carrier wave is (A) Modulation (B) Demodulation (C) Co-modulation (D) Clear modulation Correct Ans: (B) Explanation: Demodulation refers to the process of extracting the original program signal from a carrier wave. This step is crucial in communication systems because signals travel long distances as modulated waves. Without demodulation,

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Setting the best colour and density for the printing of each shot

Setting the best colour and density for the printing of each shot in film is known as (A) Colour setting (B) Colour temperature (C) Colour combination (D) Colour timing Correct Ans: (D) Explanation: Filmmakers rely on colour timing to refine the visual appearance of each shot. This process adjusts hue, contrast, and brightness to maintain

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A Jump Cut is an editing technique that is employed

A Jump Cut is an editing technique that is employed (A) At the end of a shot (B) In between two scenes (C) Within a scene (D) In between two sequences Correct Ans: (C) Explanation: Filmmakers use jump cuts within a scene to create a sudden transition between two shots. This technique removes frames from

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