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Match the Authors with Their Influential Media Books

Match the following: 

(List I- Author)(List II- Book)
(a) Marshall Mac Luhan(i) The Media Equation
(b) I A Richards(ii) Discourse Ethics
(c) Jurgen Habermas(iii) Meaning of Meaning
(d) Byron Reeves(iv) Media Ecology
Codes:(a)(b)(c)(d)
(A)(i)(iii)(iv)(ii)
(B)(iii)(iv)(i)(ii)
(C)(ii)(iii)(iv)(i)
(D)(iv)(iii)(ii)(i)

Correct Ans: (D)

Explanation:

Understanding media theory begins with recognizing its key thinkers and their contributions. Letโ€™s walk through each pairing step by step to find the correct match.

First, consider Marshall McLuhan. He introduced the concept of “the medium is the message.” His work revolutionized how people think about communication channels. He is famously associated with the idea of Media Ecology, which examines how media affects human perception and society. So, (a) matches with (iv).

Next, look at I.A. Richards. He co-authored the book โ€œThe Meaning of Meaningโ€, a fundamental text in semantics and communication theory. This book explains how language influences thought and interaction. Therefore, (b) pairs with (iii).

Then comes Jurgen Habermas, a prominent German philosopher. He developed the idea of Discourse Ethics, which stresses rational communication and consensus-building. This theory plays a major role in democratic communication models. Thus, (c) aligns with (ii).

Finally, letโ€™s consider Byron Reeves. He is best known for co-authoring โ€œThe Media Equationโ€ with Clifford Nass. The book argues that people treat mediaโ€”like computers or TVsโ€”as if they were real people. This groundbreaking idea reshaped how researchers view media interactions. So, (d) fits with (i).

Now, putting it all together:

  • (a) Marshall McLuhan โ†’ (iv) Media Ecology
  • (b) I.A. Richards โ†’ (iii) Meaning of Meaning
  • (c) Jurgen Habermas โ†’ (ii) Discourse Ethics
  • (d) Byron Reeves โ†’ (i) The Media Equation

That sequence matches option (D). These thinkers shaped the foundations of media and communication studies. Each book continues to influence how we understand mediaโ€™s role in society.

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