Match the following:
| (List I- Author) | (List II- Book) |
| (a) Marshall Mac Luhan | (i) The Media Equation |
| (b) I A Richards | (ii) Discourse Ethics |
| (c) Jurgen Habermas | (iii) Meaning of Meaning |
| (d) Byron Reeves | (iv) Media Ecology |
| Codes: | (a) | (b) | (c) | (d) |
| (A) | (i) | (iii) | (iv) | (ii) |
| (B) | (iii) | (iv) | (i) | (ii) |
| (C) | (ii) | (iii) | (iv) | (i) |
| (D) | (iv) | (iii) | (ii) | (i) |
Correct Ans: (D)
Explanation:
Understanding media theory begins with recognizing its key thinkers and their contributions. Let’s walk through each pairing step by step to find the correct match.
First, consider Marshall McLuhan. He introduced the concept of “the medium is the message.” His work revolutionized how people think about communication channels. He is famously associated with the idea of Media Ecology, which examines how media affects human perception and society. So, (a) matches with (iv).
Next, look at I.A. Richards. He co-authored the book “The Meaning of Meaning”, a fundamental text in semantics and communication theory. This book explains how language influences thought and interaction. Therefore, (b) pairs with (iii).
Then comes Jurgen Habermas, a prominent German philosopher. He developed the idea of Discourse Ethics, which stresses rational communication and consensus-building. This theory plays a major role in democratic communication models. Thus, (c) aligns with (ii).
Finally, let’s consider Byron Reeves. He is best known for co-authoring “The Media Equation” with Clifford Nass. The book argues that people treat media—like computers or TVs—as if they were real people. This groundbreaking idea reshaped how researchers view media interactions. So, (d) fits with (i).
Now, putting it all together:
- (a) Marshall McLuhan → (iv) Media Ecology
- (b) I.A. Richards → (iii) Meaning of Meaning
- (c) Jurgen Habermas → (ii) Discourse Ethics
- (d) Byron Reeves → (i) The Media Equation
That sequence matches option (D). These thinkers shaped the foundations of media and communication studies. Each book continues to influence how we understand media’s role in society.
