Match the List-I with the List-II
| List – I | List – II |
| (a) Diurna | 1. Advertising |
| (b) Solus | 2. Journalism |
| (c) Communis | 3. Newspapers |
| (d) Couranto | 4. Communication |
| Codes: | (a) | (b) | (c) | (d) |
| (A) | 4 | 1 | 2 | 3 |
| (B) | 1 | 4 | 3 | 2 |
| (C) | 2 | 1 | 4 | 3 |
| (D) | 3 | 4 | 1 | 2 |
Correct Ans: (C)
Explanation:
To begin with, Diurna played a crucial role in early journalism because it served as a daily public notice system. Over time, this eventually led to the development of newspapers, which significantly changed how societies accessed information. As a result, Diurna laid the foundation for modern news reporting. Furthermore, it ensured that important announcements reached the public regularly.
Similarly, the term Solus holds great importance in advertising. More specifically, it refers to exclusive ad placements, thereby ensuring undivided audience attention. Consequently, advertisers prefer Solus ads because they maximize visibility and eliminate competition within the same space. In addition to this, such ads enhance brand recognition by keeping distractions to a minimum.
At the same time, Communis remains fundamental as it directly relates to communication. Given that communication drives journalism, advertising, and media, this term highlights how messages influence society. Moreover, without effective communication, media industries would undoubtedly struggle to function. Not only does communication connect individuals, but it also shapes collective understanding.
Meanwhile, Couranto refers to early printed newspapers that spread rapidly across Europe. Not only did these publications improve news accessibility, but they also played a major role in shaping public opinion. Eventually, Couranto paved the way for modern newspapers, making news more structured. Additionally, they introduced a standardized approach to reporting.
In conclusion, each term significantly influenced journalism and media. While Diurna shaped newspapers, Couranto expanded their reach. Likewise, Solus transformed advertising, and Communis emphasized communication’s role. Therefore, understanding these terms is crucial for grasping media evolution more effectively.
