Match the List-I with the List-II.
| List I- (House Journal) | List II- (Company) |
| (a) Antarang | 1. Bank of India |
| (b) The Teller | 2. Hindustan Lever Ltd. |
| (c) Hamara | 3. Air India |
| (d) Magic Carpet | 4. Mahanagar Telephone Nigam Ltd. |
| Codes: | (a) | (b) | (c) | (d) |
| (A) | 2 | 4 | 3 | 1 |
| (B) | 1 | 3 | 4 | 2 |
| (C) | 3 | 1 | 2 | 4 |
| (D) | 4 | 1 | 2 | 3 |
Correct Ans: (D)
Explanation:
House journals play a vital role in corporate communication. They help organizations share updates, policies, and industry insights with their employees. These publications enhance internal engagement by providing employees with company news, achievements, and motivational content.
Each company uses its house journal to maintain a consistent communication flow. Some focus on financial updates, while others emphasize industry trends and corporate culture. Through these publications, organizations strengthen their brand identity and foster a sense of belonging among employees.
Additionally, house journals serve as a record of milestones within the company. They highlight important events, employee contributions, and strategic initiatives. In large organizations, these journals act as a bridge between management and employees, ensuring transparency and a shared corporate vision.
Furthermore, they provide an opportunity for employees to contribute by sharing ideas, achievements, and suggestions. This participatory approach improves workplace morale and enhances team collaboration. Over time, house journals evolve to reflect technological advancements and changing corporate priorities.
In conclusion, house journals are powerful communication tools that help businesses stay connected with their workforce. By delivering relevant and engaging content, they contribute to a more informed and motivated organizational culture.
