‘Dead husk’ in ads relates to limitation of
- Social and individual fulfilment
- Cultural growth
- Concept of determination
- Political accessibility
Correct Ans: (A)
Explanation:
In advertising, the term dead husk refers to a limitation of social and individual fulfilment. It describes how ads often promise happiness or success, but fail to deliver meaningful satisfaction. The message may look appealing, but it lacks true value or depth.
This happens because many ads focus only on surface-level desires. They promote material goods as solutions to personal or social needs. For example, a commercial might suggest that buying a car will bring respect. Or that wearing a certain brand makes someone confident. However, these promises rarely lead to lasting fulfilment.
The result is a kind of emotional emptiness. Viewers may feel excited at first. But over time, they sense the gap between the ad’s promise and reality. That emotional disconnect is what critics call the dead husk. The message looks full on the outside, but inside, it’s hollow.
This concept highlights a major flaw in modern advertising. Instead of helping people grow or connect, many ads reduce identity to products. They ignore deeper human needs like purpose, creativity, and community.
Furthermore, the dead husk affects not just individuals, but society too. It creates a culture focused more on consumption than on meaningful progress. It shifts attention away from real fulfilment toward endless wants.
In short, the dead husk exposes advertising’s failure to meet real emotional and social needs. It reminds communicators to think beyond sales and speak to genuine human values.
