When a straight forward proposition is used in advertising, it is
When a straight forward proposition is used in advertising, it is called (A) Emotional approach
Category: Advertising and Marketing Communication
A document that describes the target market, budget, strategy is
In advertising, a document that describes the target market, budget, creative strategy and objective is
Selling and purchasing goods besides advertising to create
An economy dependent upon selling and purchasing goods and services besides advertising to create a
Advertisements published by women’s magazines were __ women.
According to a survey, advertisements published by women’s magazines were _______ women. (A) Conferring status
The largest advertising agency of the world is
The largest advertising agency of the world is (A) J. Walter Thompson (B) Saatehi and
Which form of advertising is heavily used to introduce new product?
Which form of advertising is heavily used to introduce a new product? (A) Persuasive advertising
A specific communication task to be accomplished is termed
A specific communication task to be accomplished with a specific target audience during a specific
Why Do Many New Brands Fail Every Year?
Assertion (A): Every year a large number of new brands fail and thus die. Reason