The Vanishing Line Between Advertising and Public Relations
Assertion (A): The line of distinction between advertising and public relations is vanishing. Reason (R):
Category: Advertising and Marketing Communication
A computerised media optimisation programme is called:
A computerised media optimisation programme is called: (A) meteor (B) media plan (C) efficiency strategy
When the colors in advertisement are out of line, are described as:
When the colors in an advertisement are out of line, they are described as: (A)
Reader advertisement is set in:
Reader advertisement is set in: (A) the news style (B) the editorial style (C) the
Proofs of a full – colour advertisement printed in one colour at a time
Proofs of a full – colour advertisement printed in one colour at a time are
Opinion statement about an organisation or a product is known as:
An opinion statement about an organisation or a product is known as: (A) Dirty copy
Convergent media buying is related to:
Convergent media buying is related to: (A) Television (B) Internet (C) Radio (D) Outdoor Correct
In mass media space selling means:
In mass media space selling means: (A) Allocation of space to different departments of the