Understanding Concepts and Their Examples in Marketing
Match the List I (Concepts) with List-II (Examples/ Explanations): List I (Concepts) List II (Examples)
Category: Advertising and Marketing Communication
Understanding Advertising Messages and Their Purpose
Assertion (A): Advertising messages tell us what the advertiser wants to say to the customers.
IMRB is a unit of:
IMRB is a unit of: (A) United Thompson Associates (B) Universal Thompson Associates (C) Hindustan
Which was the first Indian Advertising agency?
Which was the first Indian Advertising agency? (A) Bharatiya Advertising Agency (B) Global Advertising Agency
Understanding the Media Multiplier Effect in Advertising
A theory that suggests that the impact of two or more media is stronger than
One of seven major types of appeals in most of the advertisements
One of seven major types of appeals in most of the advertisements is: (A) Environment
The modern busy consumer lifestyle results in:
The modern busy consumer lifestyle results in: (A) Positioning (B) Cocooning (C) Cognition (D) Hyperbole
Transformational advertising influences:
Transformational advertising influences: (A) Feelings (B) Perceptions (C) Learning process (D) Attitudes Correct Ans: (D)