The Reality of Subliminal Advertising in Indian Media
Assertion (A): Subliminal advertising is rampant in Indian media and is unchecked. Reason (R): The
Category: Advertising and Marketing Communication
Presentation of a POP advertisement is known as
Presentation of a POP advertisement is known as (A) layout (B) dummy (C) thumbnail (D)
The Gestalt theory in advertising signifies
The Gestalt theory in advertising signifies (A) straight forwardness (B) totality (C) openness (D) compactness
The concept of monochromic behaviour is related to
The concept of monochromic behaviour is related to (A) advertising (B) public relations (C) television
Which of the following are fundamental to media planning?
Which of the following are fundamental to media planning? i. Compliance ii. Reach iii. Cost
What are GRP’s?
What are GRP’s? (A) Group rating points (B) General rating points (C) Gross rating points
Specific requirements of the client in an ad campaign are called
Specific requirements of the client in an ad campaign are called (A) Preferences (B) Must
Advertising strategy is a blend of:
Advertising strategy is a blend of: (i) Marketing mix (ii) Creative mix (iii) Promotion mix