When most of us believe that other people are much more likely to be affected by media than ourselves, it is called
(A) First person effect
(B) Second person effect
(C) Third person effect
(D) Impersonal effect
Correct Ans: (C)
Explanation:
The third person effect refers to a psychological bias where individuals believe media messages influence others more than themselves. This concept plays a crucial role in media studies, especially in understanding how people judge the power of media in shaping opinions and behaviors.
For example, a person might watch a controversial advertisement and believe it could mislead others—but not themselves. They might say, “People will fall for this,” while thinking they remain unaffected. This assumption forms the core idea of the third person effect.
Additionally, the theory connects to self-image and social judgment. People often want to see themselves as rational and independent thinkers. So, they distance themselves from media influence, assuming others are more gullible. This perception isn’t always accurate, but it shapes how people view media’s role in society.
Furthermore, the third person effect can influence public policy and censorship. If many believe certain content will harm “others,” they may support restricting it—even when it has little personal effect. Therefore, this effect doesn’t just exist in private opinion—it can impact real-world actions and decisions.
Now, let’s consider the other options. The first person effect describes when someone thinks media affects them more than others, which is the opposite. The second person effect isn’t an established media theory. The impersonal effect refers to how people think societal problems affect others but not themselves—it’s more about news framing, not media influence directly.
In conclusion, the third person effect best fits this context. It explains the common belief that others are more easily swayed by media, while we remain largely unaffected. This bias reveals a lot about how humans process influence, persuasion, and social comparison through media.
